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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun292009

Supreme Court To Review Exclusivity Pact Between NFL-Reebok

June 30, 2009: In a move that could affect marketing, licensing and sponsorship deals throughout professional sports, the U.S. Supreme Court said it would review a decision by the U.S. Court of Appeals in Chicago that the National Football League and its 32 franchises did not engage in an illegal antitrust conspiracy by granting an exclusive trademark license to apparel manufacturer Reebok International, a division of adidas. The Court of Appeals in Chicago sided with an earlier decision by a lower court in a case filed by sports apparel manufacturer American Needle, based in Buffalo Grove, Ill., which sought to break the NFL's exclusive deal with Reebok, which was signed in 2001, on the grounds that it prevented fair trade and impeded competitive pricing. The Supreme Court agreed to review the decision despite the fact that the Federal Trade Commission and the Department of Justice Antitrust Division supported the ruling. Among other lines, American Needle produces a series of vintage baseball caps for Major League Baseball.

A deciding factor was that the NFL itself had urged the Supreme Court to become involved in order to clarify the league's position in its exclusive deals across the board. According to the NFL, there still were issues left unanswered that would open "the door to repeated, costly antitrust suits that burden not only the joint venture participants, but also the federal courts." The NFL said it sought a Supreme Court verdict “in an effort to secure a uniform rule that recognizes the single-entity nature of highly integrated joint venture and obviates the uncertainty, chilling effects, and forum shopping that inevitably results from the current conflict among the circuits.” A decision is likely not to come until after Super Bowl XLIV in February. Back to Home Page