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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan302018

Ticketmaster, Bud, Gatorade Push NFL Sponsorship Spend To Record $1.3B

By Barry Janoff

January 30,, 2018: During a financial call in November, Papa John’s founder and CEO John Schnatter said that NFL players kneeling during the National Anthem before games led to lower NFL TV ratings, which in turn contributed to Papa John’s suffering lower sales and having to predict a lower profit forecast. Its stock dropped 11% in Q3.

“The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter said during the conference call. “The NFL has hurt Papa John’s shareholders . . . This should have been nipped in the bud a year and a half ago.”

The actual correlation between players kneeling and Papa John’s finances was never shown.

In December, the company promoted Steve Ritchie from president and COO to CEO, effective Jan. 1, replacing Schnatter, who become chairman.

Louisville, KY-based Papa John’s signed with the NFL in 2009, is an official partner for the Super Bowl and has deals with several NFL teams, most notably the Dallas Cowboys.

This past season, Papa John’s was also among the NFL’s most active partners during a season when sponsorship spend in the NFL hit a record $1.32 billion, according to research and sponsorship consulting firm ESP Properties, Chicago.

Sponsorship spending on the NFL and its 32 teams was up 5.9% versus the $1.25 billion spend  in 2016, which in turn was up 4.3% from the previous season.

The increase also exceeds the year-over-year increase in 2017 sports spending and overall North American sponsorship spending, both of which grew 3.5%, according to ESP.

Sponsor spend in the NFL was $1.07 billion in 2013, $1.15 billion in 2014, $1.2 billion in 2015 and  $1.25 billion in 2016.

The most active brands sponsoring the NFL this past season were led by Ticketmaster, which sponsors 100% of NFL properties.

The Top Ten most active NFL sponsors also includes Bud/Bud Light (88%), Gatorade (85%), EA Sports (79%), Bose (76%), Microsoft (67%), Papa John’s (64%), Primesport (64%), Pepsi (52%) and Ford (48%).

The increase exceeds the year-over-year increase in 2017 sports spending and overall North American sponsorship spending, both of which grew 3.5%.

“In addition to adding an eight-figure naming rights deal for Atlanta’s Mercedes-Benz Stadium, revenue growth can be attributed to two primary factors: A growing focus on digital media (and new sponsorship inventory) at the team level and interest from the tech sector in national deals,” according to the ESP 2017 NFL Sponsorship Report.

The NFL secured two new league sponsors in the 2017-2018 season: Intel and Amazon Web Services.

Intel is leveraging the NFL via its FreeD replay technology, while Amazon Web Services powers the league’s “Next Gen Stats,” a platform that uses player and ball tracking to create statistics on distance covered, speed and acceleration and other performance metrics.

McDonald’s, SAP and TD Ameritrade ended their NFL league partnerships following the 2016-2017 season, per ESP.

Quick-service restaurants overtook insurance as the most-active category sponsoring the NFL in the 2017-2018 season, according to ESP research.

QSRs were 2.8 times more likely to sponsor the NFL than the average of all sponsors.

Autos and Medical tied as the second most-active category (2.5 times more likely to sponsor the NFL than the average of all sponsors), Insurance (2.3), Retail (2.1), Food (2), Tech (1.9), Beer (1.9) Banks (1.6), Ticketing (1.5), Building and Home (1.5), Telecom (1.5) and Lottery and Gaming (1.4).

Beer and Autos retained their lead positions as the biggest spending categories in the NFL.

Beer companies spent 4.9 times more on the NFL than the average category, while Autos spent 4.8 times more than average.

The Top Ten also included Telecom (3.6), Soft Drinks (3.2), Tech (2.9), Banks (2.7), Sports Apparel (2.1), Insurance (2), Medical (1.9) and Consumer Electronics (1.6), according to the ESP 2017 NFL Sponsorship Report.

The average value of  NFL franchises is $2.5 billion, up 8% versus last year, with 27 of the league’s 32 franchises valued at least $2 billion.

The league leader, for the 11th straight year and the world's most valuable sports franchise, is the Cowboys, valued at $4.8 billion, up 14%, with profits of $350 million, according to Forbes.

The New England Patriots are second in value at $3.7 billion, followed by the New York Giants ($3.3 billion), Washington Redskins ($3.1 billion) and the San Francisco 49ers ($3.05 billion).

In addition to the naming rights deal with Mercedes-Benz — $324 million, or $12 million a year, for the 27 years — the Atlanta Falcons signed new sponsors  (including Delta Air Lines and Harrah’s).

That lifted the Falcons’ overall sponsorship revenue from below average to above average when compared to other NFL teams, according to ESP research.

By team, those franchises with “above the NFL average” in sponsorship deals include the Falcons, Dallas Cowboys, Houston Texans, New England Patriots, New York Giants, New York Jets, Philadelphia Eagles, San Francisco 49ers and Washington Redskins.

Teams whose sponsorship is at the average include the Arizona Cardinals, Baltimore Ravens, Chicago Bears, Denver Broncos, Green Bay Packers, Indianapolis Colts, Miami Dolphins, New Orleans Saints, Pittsburgh Steelers and Seattle Seahawks.

Also, per ESP, teams whose sponsorship is below the NFL average include the Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Jacksonville Jaguars, Kansas City Chiefs, Los Angeles Chargers, Los Angeles Rams, Oakland Raider, Tampa Bay Buccaneers and Tennessee Titans.

NFL Team Value Averages $2.5B, With Cowboys ($4.8B) At The Top

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