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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jan122019

NFL, Players Unveil 'Inspire Change' Platform: ‘A More Equal And Just Tomorrow’

NYSJ Sports-Entertainment Business News Service

January 10, 2019:
In the midst of playoff fever, the NFL has unveiled a multi-platform cause marketing effort, “Inspire Change," intended to initiate “conversations and actions that move us toward a more equal and just tomorrow.”
 
The platform will showcase the collaborative efforts of players, owners and the league to “create positive change in communities across the country.”

The campaign includes a national TV spot that breaks during NFL division championship games on CBS, Fox and NBC.

New versions will continue to air throughout the post-season, including on Super Bowl Sunday during pre-game programming. 

Digital and social media support includes programming across NFL media platforms that focuses on the “efforts of current and former players toward social progress and understanding.”

A new six-part documentary series, “Impact & Influence: Indivisible” breaks Jan.15, featuring “real conversations with players and local leaders on the issues and values at the heart of six communities.

Additional episodes will be unveiled weekly across NFL media's digital platforms including NFL.com, NFL app, NFL YouTube and Facebook channels.

On Jan. 14, an episode that follows the creation of the Bears' nine-person social justice committee and their efforts to donate more than $800,000 to local social justice efforts will premiere on NFL Total Access.

All installments from the Impact & Influence series can be viewed online.

The NFL said that working together with the Players Coalition, NFL teams and the league office continue to support programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas: Education and economic advancement, Police and community relations and Criminal justice reform

As part of the league's ongoing commitment to social justice, the joint NFL players-owners working group recently approved two new social justice grants focused on the three priority areas.

The grants were issued to Big Brothers Big Sisters of America and Operation HOPE.

BBBSA will use the funding to support agencies across the country as they create long-term mentoring relationships that empower youth to reach their full potential and help communities connect across racial and economic divides.

Operation HOPE will use the funds in support of their nationwide work within underserved communities to equip young people and adults with the financial tools and education to secure a better future.

"Our vision is to create a stronger, more inclusive economy — and by extension, society through financial empowerment — and financial dignity,” John Hope Bryant, Operation HOPE founder, chairman and CEO, said via the organization.

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