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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar162011

Adidas Seeks To Maintain NFL Presence With Five Top Football Prospects

By Barry Janoff, Executive Editor

March 16, 2011: Despite the on-going and escalating problems between the NFL and the NFL Players Assn., marketers are trying to keep it business as usual in as many areas as they can.

On the heels of unveiling the largest campaign in company history, adidas said it has formed "partnerships" with five top NFL prospects: defensive back Prince Amukamara of Nebraska, running back DeMarco Murray of Oklahoma, wide receiver Titus Young of Boise State, tight end Kyle Rudolph of Notre Dame and wide receiver Jerrel Jernigan of Troy.

Financial terms were not disclosed. The players will not officially be part of the league until the NFL draft, which is scheduled for April 28-30.

Among NFL players with adidas football marketing deals are Eric Berry of the Kansas City Chiefs, C.J. Spiller of the Buffalo Bills, Reggie Bush of the New Orleans Saints, Mario Williams of the Houston Texans and Lawrence Timmons of the Pittsburgh Steelers.

Adidas' Reebok division, which has been the official uniform provider of the NFL since 2001, will lose that designation beginning April 2012, at which time rival Nike moves in via a new deal signed late last year. Adidas is working now to maintain its presence in the league by signing individual players to shoe contracts.

Adidas said that the five players will be featured in adidas' marketing efforts. The initial push is being anchored online at the adidas Web site and Facebook destination, where information, photos and videos of adidas' NFL prospects are available.

Adidas did not offer additional marketing details.

The company said that adidas Football develops high-performance and lightweight football cleats, apparel and accessories for players and teams, including more than 70 collegiate football programs.

"Our NFL prospects include the fastest and most versatile players in the nation," Mark Daniels, director of football for adidas America, said in a statement. "These athletes will make immediate impacts as rookies and we want to help them play even faster by outfitting them in the best cleats."

"These athletes will make immediate impacts as rookies and we want to help them play even faster by outfitting them in the best cleats."

According to Prince Amukamara, who finished his career as a first-team All-American, Jim Thorpe Award finalist and the Big 12's Defensive Player of the Year, "When I'm in man coverage or zone, I need a lightweight cleat that let's me close quickly to jump underneath routes and tackle receivers. "I've tried out the new adiZero 5-Star and they are so light that it feels like I'm not even wearing a cleat.  But it also gives me the support I need to make quick cuts and start and stop on a dime."

Adidas Unveils Largest Brand Campaign In Company History

Adidas Out, Nike, New Era In As NFL Redesigns $2 Billion Apparel Category

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