Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar162011

Adidas Seeks To Maintain NFL Presence With Five Top Football Prospects

By Barry Janoff, Executive Editor

March 16, 2011: Despite the on-going and escalating problems between the NFL and the NFL Players Assn., marketers are trying to keep it business as usual in as many areas as they can.

On the heels of unveiling the largest campaign in company history, adidas said it has formed "partnerships" with five top NFL prospects: defensive back Prince Amukamara of Nebraska, running back DeMarco Murray of Oklahoma, wide receiver Titus Young of Boise State, tight end Kyle Rudolph of Notre Dame and wide receiver Jerrel Jernigan of Troy.

Financial terms were not disclosed. The players will not officially be part of the league until the NFL draft, which is scheduled for April 28-30.

Among NFL players with adidas football marketing deals are Eric Berry of the Kansas City Chiefs, C.J. Spiller of the Buffalo Bills, Reggie Bush of the New Orleans Saints, Mario Williams of the Houston Texans and Lawrence Timmons of the Pittsburgh Steelers.

Adidas' Reebok division, which has been the official uniform provider of the NFL since 2001, will lose that designation beginning April 2012, at which time rival Nike moves in via a new deal signed late last year. Adidas is working now to maintain its presence in the league by signing individual players to shoe contracts.

Adidas said that the five players will be featured in adidas' marketing efforts. The initial push is being anchored online at the adidas Web site and Facebook destination, where information, photos and videos of adidas' NFL prospects are available.

Adidas did not offer additional marketing details.

The company said that adidas Football develops high-performance and lightweight football cleats, apparel and accessories for players and teams, including more than 70 collegiate football programs.

"Our NFL prospects include the fastest and most versatile players in the nation," Mark Daniels, director of football for adidas America, said in a statement. "These athletes will make immediate impacts as rookies and we want to help them play even faster by outfitting them in the best cleats."

"These athletes will make immediate impacts as rookies and we want to help them play even faster by outfitting them in the best cleats."

According to Prince Amukamara, who finished his career as a first-team All-American, Jim Thorpe Award finalist and the Big 12's Defensive Player of the Year, "When I'm in man coverage or zone, I need a lightweight cleat that let's me close quickly to jump underneath routes and tackle receivers. "I've tried out the new adiZero 5-Star and they are so light that it feels like I'm not even wearing a cleat.  But it also gives me the support I need to make quick cuts and start and stop on a dime."

Adidas Unveils Largest Brand Campaign In Company History

Adidas Out, Nike, New Era In As NFL Redesigns $2 Billion Apparel Category

Back to Sponsorships

Back to Home Page´╗┐