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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

Hyundai Gets Fan Rivalries Revved Up For Super Bowl LI With Facebook Promotion

Special to NYSportsJournalism.com

September 28, 2016: Hyundai, now in the second of a four-year deal as the NFL’s official automotive partner, is upping the ante in social media with a new effort, "Put Your Profile On The Line."

The platform, which lives on Facebook, taps into heated rivalries that motivate fans to outdo their friends and rivals every week, with the added incentive here being the potential to win tickets to Super Bowl LI this February in Houston.

In another social media activation, Hyundai has launched the “#BecauseFootball Twitter Sweepstakes,” which involves watching games and then reacting via Twitter. Super Bowl LI tickets are also part of this effort.

The Facebook push involves people first selecting their favorite team, with that team’s jersey then superimposed on the picture. They then identify Facebook friends that they’d like to challenge who support the opposing team that week, who are also asked to dress their photo in their team’s jersey.

Based on the outcome of the game, both fans will receive a link to the losing fans Facebook profile picture with an overlay featuring the logo of the winning team, meaning that, fusing the opening week for example, a fan of the Dallas Cowboys would have had his picture shown wearing a New York Giants jersey..

People are encouraged to enhance their losing rival’s humiliation by sharing the picture to their Facebook profiles.

“At Hyundai, we understand the NFL fan’s loyalty to their team and with the Put Your Profile On The Line challenge we’re tapping into that fan passion by providing fun ways for them to express it,” Paul Imhoff, director-marketing communications for Hyundai Motor America, said in a statement.

“Friendly competition between rivals is an important part of NFL culture and this platform allows fans to showcase their passion and have a possibility to win tickets to Super Bowl LI,” said Imhoff.

Each completed challenge enters people into a sweepstakes for the Super Bowl LI tickets. (Details here.)

In the Twitter effort, Hyundai said it would “reward fans for their loyalty and commitment to watching and paying attention to the game.”

During a game, when an announcer mentions the word “Drive,” people are encouraged to tweet #BecauseFootball and #HyundaiSweepstakes. Every fan who tweets the aforementioned hashtags, will be entered for a chance to win tickets to Super Bowl LI, according to Hyundai. (Details here.)

Lead agency its InnOcean USA.

Hyundai has been active on the team level this season, as well, signing a deal this month with the Los Angeles Rams, which joins a list of NFL clubs aligned with the South Korean-based automaker with U.S. headquarters in Southern California that includes the Arizona Cardinals, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

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