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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

Hyundai Gets Fan Rivalries Revved Up For Super Bowl LI With Facebook Promotion

Special to NYSportsJournalism.com

September 28, 2016: Hyundai, now in the second of a four-year deal as the NFL’s official automotive partner, is upping the ante in social media with a new effort, "Put Your Profile On The Line."

The platform, which lives on Facebook, taps into heated rivalries that motivate fans to outdo their friends and rivals every week, with the added incentive here being the potential to win tickets to Super Bowl LI this February in Houston.

In another social media activation, Hyundai has launched the “#BecauseFootball Twitter Sweepstakes,” which involves watching games and then reacting via Twitter. Super Bowl LI tickets are also part of this effort.

The Facebook push involves people first selecting their favorite team, with that team’s jersey then superimposed on the picture. They then identify Facebook friends that they’d like to challenge who support the opposing team that week, who are also asked to dress their photo in their team’s jersey.

Based on the outcome of the game, both fans will receive a link to the losing fans Facebook profile picture with an overlay featuring the logo of the winning team, meaning that, fusing the opening week for example, a fan of the Dallas Cowboys would have had his picture shown wearing a New York Giants jersey..

People are encouraged to enhance their losing rival’s humiliation by sharing the picture to their Facebook profiles.

“At Hyundai, we understand the NFL fan’s loyalty to their team and with the Put Your Profile On The Line challenge we’re tapping into that fan passion by providing fun ways for them to express it,” Paul Imhoff, director-marketing communications for Hyundai Motor America, said in a statement.

“Friendly competition between rivals is an important part of NFL culture and this platform allows fans to showcase their passion and have a possibility to win tickets to Super Bowl LI,” said Imhoff.

Each completed challenge enters people into a sweepstakes for the Super Bowl LI tickets. (Details here.)

In the Twitter effort, Hyundai said it would “reward fans for their loyalty and commitment to watching and paying attention to the game.”

During a game, when an announcer mentions the word “Drive,” people are encouraged to tweet #BecauseFootball and #HyundaiSweepstakes. Every fan who tweets the aforementioned hashtags, will be entered for a chance to win tickets to Super Bowl LI, according to Hyundai. (Details here.)

Lead agency its InnOcean USA.

Hyundai has been active on the team level this season, as well, signing a deal this month with the Los Angeles Rams, which joins a list of NFL clubs aligned with the South Korean-based automaker with U.S. headquarters in Southern California that includes the Arizona Cardinals, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

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