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• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
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• Nov. 6
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• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec192013

NFL Seattle Seahawks QB Russell Wilson Expands Alliance With Alaska Airlines

Special to NYSportsJournalism.com

December 17, 2013: Russell Wilson is spending most of his time these days trying to quarterback the NFL's Seattle Seahawks into the playoffs and Super Bowl XLVIII.

But that doesn't mean he can't take on another role.

Alaska Airlines, an official marketing partner of the Seahawks, said it has signed Wilson as its "Chief Football Officer," and that he would appear in marketing "to engage with our customers and support youths in the community."

As part of their exclusive multi-year partnership, Wilson, in his second year with the Seahawks and regarded as one of the top young passers in the league, will appear at events and in marketing activities for Alaska Airlines.

He also will represent the carrier at the Russell Wilson Passing Academy, which provides inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience; and Seattle Children's Hospital, "where Wilson regularly visits young fans receiving care."

Alaska Airlines said it would donate 100,000 miles to Children's Hospital for each touchdown pass Wilson throws or touchdown he scores through the rest of this season.

Financial terms of the deal were not disclosed.

Wilson also has endorsement deals with McDonald's and EA Sports.

Wilson has previously done local activations for Alaska Airlines, including greeting passengers at Seattle-Tacoma International Airport at the carrier's lobby check-in and gate areas; and speaking at a "Pledge It. Prove It. Take Flight" event that attracted more than 600 students from 21 high schools in Western Washington, "who heard from Wilson and employees of Alaska Airlines and its regional carrier, Horizon Air, about careers in aviation."

"His meticulous planning and legendary hustle help make Russell a proven winner. We're pleased to make him our honorary CFO: 'Chief Football Officer.'"

Among others, Alaska Airlines also has an alliance with the MLS Portland Timbers as jersey-front sponsor.

"All of us at Alaska are thrilled to announce this partnership," Brad Tilden, CEO for Alaska Airlines, said in a statement. "Russell is known for his determination, professionalism, integrity and his humble heart — qualities we all aspire to. His meticulous planning and legendary hustle help make Russell a proven winner. We're pleased to make him our honorary CFO: 'Chief Football Officer.'"

According to Russell, "Since coming to Seattle, I've enjoyed getting involved in the community. As I have, I've come to recognize Alaska Airlines as a leader in Seattle and an airline that I feel I have much in common with. I'm delighted to be partnering with Seattle's hometown airline."

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