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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep112015

Adidas Signs Aaron Rodgers To Quarterback Marketing, New Products, Boost Sales

Special to NYSportsJournalism.com

September 10, 2015: Aaron Rodgers, perhaps known as much by non-football fans for his "Discount Double Check" move off the field as he is by football fans for his prowess on the field, has signed a multi-year endorsement deal with adidas.

Financial terms of the deal with the 2014 NFL MVP, who previously was with rival Nike, were not released.

The quarterback for the Green Bay Packers joins an adidas roster of NFL players that includes DeMarco Murray (Philadelphia Eagles), Jimmy Graham (Seattle Seahawks), Sammy Watkins (Buffalo Bills) and Von Miller (Denver Broncos), as well as six first round picks from the 2015 NFL Draft.

“Adidas is an inspiring brand, with a ton of momentum, and this is something I wanted and needed to be a part of,” Rodgers said in a statement. “I’ve set the bar high throughout my career and the opportunity to collaborate and have influence on products and marketing with adidas is a game-changer for me.”

The move comes as adidas has seen its market share of sports apparel and footwear sales in the U.S. come under attack by Under Armour and Skechers, all of whom trail Nike.

According to adidas, the Green Bay Packers quarterback will debut adidas cleats this season and "collaborate on future product development across footwear, training apparel and equipment (and) take a leading role in upcoming adidas brand marketing campaigns.

Murray, Graham and Watkins appear in a new adidas spot, "The Need For Speed" (pictured below).

“Football is the pinnacle of sports culture in U.S. and the league MVP joining adidas is monumental for our brand,” Mark King, adidas Group President, said in a statement. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”

Rodgers earns about $5 million in endorsements (prior to the adidas deal), according to industry analysts, most recently in a series of humorous "Discount Double Check" spots for State Farm.

Last year, he appeared in promo spots for ESPN and the movie Neighbors.

“We are the fastest growing football brand in the industry and partnering with Aaron continues this momentum,” Mark Daniels, vp-U.S. Team Sports for adidas, said in a statement. “Aaron is a creator on the field and has built a game different than any other player in the league. His style of play and confidence align perfectly with our brand and he will no doubt help us build on the tremendous energy and vision for adidas Football.”
 
Rodgers has guided the Packers to the post-season in each of the last six seasons, including a victory in Super Bowl XLV in which he was named MVP. Rodgers earned his first league MVP in 2011 and has been selected to the Pro Bowl four times.

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