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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep112015

Adidas Signs Aaron Rodgers To Quarterback Marketing, New Products, Boost Sales

Special to NYSportsJournalism.com

September 10, 2015: Aaron Rodgers, perhaps known as much by non-football fans for his "Discount Double Check" move off the field as he is by football fans for his prowess on the field, has signed a multi-year endorsement deal with adidas.

Financial terms of the deal with the 2014 NFL MVP, who previously was with rival Nike, were not released.

The quarterback for the Green Bay Packers joins an adidas roster of NFL players that includes DeMarco Murray (Philadelphia Eagles), Jimmy Graham (Seattle Seahawks), Sammy Watkins (Buffalo Bills) and Von Miller (Denver Broncos), as well as six first round picks from the 2015 NFL Draft.

“Adidas is an inspiring brand, with a ton of momentum, and this is something I wanted and needed to be a part of,” Rodgers said in a statement. “I’ve set the bar high throughout my career and the opportunity to collaborate and have influence on products and marketing with adidas is a game-changer for me.”

The move comes as adidas has seen its market share of sports apparel and footwear sales in the U.S. come under attack by Under Armour and Skechers, all of whom trail Nike.

According to adidas, the Green Bay Packers quarterback will debut adidas cleats this season and "collaborate on future product development across footwear, training apparel and equipment (and) take a leading role in upcoming adidas brand marketing campaigns.

Murray, Graham and Watkins appear in a new adidas spot, "The Need For Speed" (pictured below).

“Football is the pinnacle of sports culture in U.S. and the league MVP joining adidas is monumental for our brand,” Mark King, adidas Group President, said in a statement. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”

Rodgers earns about $5 million in endorsements (prior to the adidas deal), according to industry analysts, most recently in a series of humorous "Discount Double Check" spots for State Farm.

Last year, he appeared in promo spots for ESPN and the movie Neighbors.

“We are the fastest growing football brand in the industry and partnering with Aaron continues this momentum,” Mark Daniels, vp-U.S. Team Sports for adidas, said in a statement. “Aaron is a creator on the field and has built a game different than any other player in the league. His style of play and confidence align perfectly with our brand and he will no doubt help us build on the tremendous energy and vision for adidas Football.”
 
Rodgers has guided the Packers to the post-season in each of the last six seasons, including a victory in Super Bowl XLV in which he was named MVP. Rodgers earned his first league MVP in 2011 and has been selected to the Pro Bowl four times.

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