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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep122012

QB Stafford Joins Football HOFs Rice, Young In Van Heusen Marketing Playbook 

By Barry Janoff

September 12, 2012: If you are a young quarterback in the NFL, it may be harder to find two better mentors than Steve Young and Jerry Rice when it comes to looks and style.

Matthew Stafford, now in his third season as quarterback for the Detroit Lions, will have that opportunity. Stafford is joining the Hall of Famers for the 2012 Van Heusen "Institute of Style" campaign, which will include such elements as TV, print, POP and digital, the latter anchored by a “Style in Training” sweepstakes at Van Heusen's Facebook page.

The media buy includes ESPN, NBC Sports, NFL Network, GQ and ESPN the Magazine, with additional campaign elements will be unveiled during the course of the NFL season.

At the Institute of Style, the 23-year-old Stafford will advance from trainee to graduate under the auspices of Young and Rice, who are veterans of the Van Heusen campaign.

The scenario will use feature a series of playbooks intended to help consumers improve their style, including "Improving Your Field Position," (looks appropriate for the office) and "Double Your Coverage" (the best ways to layer sweaters, shirts and ties), according to Van Heusen.

At Van Heusen’s Facebook page, visitors can enter the Style in Training sweepstakes, offering such prizes as a three-day trip to New York, which comes with an Institute of Style transformation, and tickets and sideline passes to NFL games. (Full details here.)

Young was an NFL quarterback from 1985-99, the majority with the San Francisco 49ers. Rice was a wide receiver for the 49ers for 15 of his 19 NFL seasons and was Young's teammate when San Francisco won Super Bowls XXIII, XXIV and XXIX.

Stafford played in three games during this rookie year, but last season started all 16 games for the Lions. He passed for more then 5,000 years with 41 TDs and helped to lead the team to the playoffs with a 10-6 record, Detroit's first winning season since 2000.

“What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate."

Van Heusen envisions Stafford targeting young males.

“We are thrilled to have Matthew join the Institute of Style,” Mike Kelly, evp-marketing for Van Heusen's parent company, PVH Corp., said in a statement. “What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate. Our core consumer can relate to this transition. We provide them with tips from our trusted team of experts to help improve their looks, which are conveyed through a truly dynamic digital experience.”

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