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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr272012

Roll Tide: Procter & Gamble Laundry Brand Takes On Full Load Of NFL Team Alliances

Special to NYSportsJournalism

April 25, 2012: Procter & Gamble this week took a significant step in its official alliance with the NFL by signing a deal that now makes its Tide brand a partner of all 32 league teams.

Tide becomes only the second brand behind Gatorade with rights to all 32 teams.
 
The move follows P&G's recent alliance with 28 U.S. Olympians and hopefuls for the 2012 Summer Games in London, which includes Tide, Gillette, Duracell, Head & Shoulders, Bounty and CoverGirl.

The expanded role follows P&G research that "more than 90% of [NFL] teams were already using the product, tackling the NFL’s stains with Tide’s Acti-Lift formula."

According to Ed Wagner (photo, left), the equipment manager of the Super Bowl XLVI champion New York Giants, the team uses Tide to wash 5,510 pounds of laundry every week, which is more than twice as much as the average U.S. household does in an entire year.

Even with that in mind, P&G said that marketing will target women, which "make up 44% of the NFL’s fan base, with 45 million women watching the sport weekly on TV.  And female buyers – who make 70% of all household purchase decisions – also account for nearly $150 million in NFL gear sales annually," per the company.

Sundar Raman (photo, right), Tide’s marketing director, said that the sponsorship will be fully integrated across all marketing channels. Tide products will prominently display the NFL shield this season, and that the brand will take advantage of NFL team partnerships in local marketing efforts. Tide's Olympic efforts include a rebranded package that features the Team USA emblem and an American flag design.

P&G has been an official NFL partner since 2009. Among other brands, Old Spice and Head & Shoulders have used current or former NFL players to advance the alliance among consumers and fans.

”We are pleased to welcome Tide to the NFL family and to expand our relationship with Procter & Gamble,” Keith Turner, NFL svp-media sales and sponsorship, said in a statement. “Tide has been in NFL locker rooms for years and we look forward to having them as the newest ‘official locker room product of the NFL,’ to connect with the fans of all of our teams in new and innovative ways.”

PHOTO: Gary He/Insider Images for Tide

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