Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct152009

Pepsi Max Named Title Sponsor Of NFL International Series

By Barry Janoff, Executive Editor

October 15, 2009: Pepsi Max has been named title sponsor of the NFL International Series, which next will be held Oct. 25 at Wembley Stadium in London featuring the Tampa Bay Buccaneers and New England Patriots. This sponsorship is part of a multi-year agreement giving PepsiCo marketing rights and the title sponsorship of the International Series games. Financial terms were not disclosed.

Pepsi Max replaces Bridgestone, which was title sponsor of the International Series in 2007 and 2008.
 
Pepsi Max's sponsorship deal will include field-level brand exposure on perimeter LED boards, stadium signage, videoboard features and pouring rights at the pregame tailgate party, among other activation plans. Assets will be shared between Pepsi Max and sibling Gatorade, which recently launched a campaign in the U.K. with track & field superstar Usain Bolt.

Pepsi Max and Gatorade also will have print ads in the game day program along with other NFL International Series partners, including Monster.com, Canon, GMC, Reebok, Marriott and Visa.

“We are pleased to welcome Pepsi to the International Series and to have Pepsi Max serve as the title sponsor for this year’s game,” said Mark Waller, CMO for the NFL.  “For a third consecutive year, a capacity crowd will be at Wembley Stadium to experience all of the excitement our sport has to offer.  We are looking forward to another memorable event, as the International Series has become one of the most eagerly anticipated dates on the NFL calendar.”

The NFL has given more importance to the International Series over the past couple of years, expanding its office in the U.K. and launching a dedicated Web site. The 2009 game is virtually sold out, with 20,000 tickets bought in the first seven minutes of availability, the NFL said. Wembley Stadium holds about 86,000 for NFL games.

CBS will broadcast the game in the U.S. (1 PM ET); Sky Sports will air the game live in the U.K., with same-day highlights airing on BBC-TV.  A live radio broadcast will be on BBC Radio 5Live.

Pepsi Max and CBS recently teamed to promote CBS' fall lineup using an interactive videoplayer from Americhip, Los Angeles, inserted with a co-branded ad that appeared in Entertainment Weekly's Sept. 18 issue.


Pepsi Max began building buzz for the 2009 International Series Game in September with the launch of NFL UK presented by Pepsi Max on U.K. station Five, which presented NFL highlights, interviews and commentary. Alistair Kirkwood, managing director of NFLUK, said at the time, "[NFL UK presented by Pepsi Max] is a very exciting project and we are thrilled with the commitment Five is showing to the NFL. Our sport first developed here as a result of shows like this that showcase the best of the NFL, along with presenting an insight into the league and its many and varied characters."
 
The NFL International Series is now approaching its third annual game at London's Wembley Stadium, and fourth overall including the 2005 game between the San Francisco 49ers and Arizona Cardinals at Estadio Azteca in Mexico City. Bridgestone was title sponsor in 2007 (when the New York Giants defeated the Miami Dolphins, 13-10) and in 2008 (when the New Orleans Saints defeated the San Diego Chargers, 37-32). There was no International Series game played in 2006.


"Bridgestone was the title sponsor [of the NFL International Series] for the past two years  and were very pleased with the results, [but] we did not renew this year," said Phil Pacsi, vp-consumer marketing U.S. & Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations. Bridgestone is still an active NFL partner as the league's "official tire" and will have new spots airing during Super Bowl XLIV.


The NFL is considering expanding the series to two games per season and has also been considering playing Super Bowls overseas as part of its commitment to expand globally. "The NFL International Series seems to get better and better each year with more people following it," said Robert Tuchman, president and founder of TSE Sports & Entertainment, a division of Premiere Corporate Events, New York. Looking at the NFL's global plan, Tuchman said, "Three hundred million Chinese watched the Super Bowl last year. More Chinese watched the Super Bowl than Americans. That is pretty telling."

Who Will Be New Title Sponsor Of The NFL International Series?

Back to Home Page