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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb272018

NFL, Papa John’s Slice, Dice Alliance, New Category Partner Ready To Take Order

By Barry Janoff

February 27, 2018: Following what had been a steady relationship that turned ugly in a hurry. Papa John’s and the NFL have “mutually decided” to end a league-wide official alliance that began in 2009.

Papa John’s executives unveiled the decision during a financial conference call on Tuesday.

“The NFL and Papa John’s have made a mutual decision to shift from their official league sponsorship to a focus on partnerships with 22 local NFL teams, presence in broadcast and digital media and key personalities in the sport,” the two sides said in a joint statement.

During the call, Papa John’s revealed that system-wide North America comparable sales saw a decrease of 3.9% for the fourth quarter and increase of just 0.1% for the full year.

"While the NFL remains an important channel for us we have determined that there are better ways to reach and activate this audience," CEO Steve Ritchie, who took over for founder John Schnatter in December, said during the earnings conference call.

”Thus, we will shift our marketing for the broader NFL sponsorship to focus on our partnership with 22 specific NFL teams, a significant presence on league broadcast and digital platforms and on our relationships with many of the league's most popular players and personalities."

J.J. Watt of the Houston Texans and retired QB Peyton Manning had been prominent in Papa John’s spots this past season. Manning also owns a number of Papa John’s locations.

The NFL won’t need to look far when it decides to fill the pizza category position.

Pizza Hut is the leading pizza chain in the U.S. with gross sales topping $14.1 billion and more than 16,400 units, followed by Domino’s at $10.5 billion and 14,000 units, according to Chain Store Guide.

Papa John’s is third ($3.68 billion) followed by Little Caesars ($3.57 billion).

During a financial call in November, Papa John’s founder and then-CEO John Schnatter said that NFL players kneeling during the National Anthem before games led to lower NFL TV ratings, which in turn contributed to Papa John’s suffering lower sales and having to predict a lower profit forecast. Its stock dropped 11% in Q3.

“The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter said during the conference call. “The NFL has hurt Papa John’s shareholders . . . This should have been nipped in the bud a year and a half ago.”

The actual correlation between players kneeling and Papa John’s finances was never shown.

In December, the company promoted Steve Ritchie from president and COO to CEO, effective Jan. 1, replacing Schnatter, who become chairman.

This past season, Papa John’s was among the NFL’s Top Ten most active partners during a season when sponsorship spend in the NFL hit a record $1.32 billion, according to research and sponsorship consulting firm ESP Properties, Chicago.

"While the NFL remains an important channel for us we have determined that there are better ways to reach and activate this audience."

 “We know our potential is so much greater than our results, and we are taking significant steps to reinvigorate our record of profitable growth and value creation,” said Ritchie. “Actions are underway to improve our brand proposition, how we connect with customers, and how we operate at the unit level.

“These actions build on all the strengths of the Papa John’s brand and include a fresh perspective around marketing driven by new media and creative partnerships, hiring a new PR partner and bringing online a new engine to drive our Papa Rewards loyalty system.”

According to Ritchie, “Based on these initiatives, we expect to see marked improvements in sales later in 2018. Our franchise partners in the US are fully aligned with our initiatives and are excited about this next chapter of the Papa John’s brand.”

With Papa John’s Out, NFL Fills Its Order With New Pizza Hut Alliance

Did ‘Divisive’ Comments About The NFL Sack Papa John’s CEO?

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