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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan092016

Gillette Puts Offensive Linemen Front And Center For ProShield NFL Playoff Effort

By Barry Janoff

January 8, 2016: To help support the launch of its Fusion ProShield blades, Gillette has put three NFL offensive linemen —  a position the brand said is loaded with "unsung heroes" but which provides a lot of shield for other players — front-and-center in a new multi-media campaign.

The division of Procter & Gamble, an official marketing partner with the NFL, has drafted OLs John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins and Roger Saffold of the St. Louis Rams to get the message out in a campaign that will ramp up through the playoffs as Super Bowl 50 nears.

The three players show their "shielding" moves — more like improv dance steps rather than profession NFL startegies — in a series of humorous spots to display how they protect their respective quarterbacks and open holes for running backs.

Urschel’s move is the “Awkwardly Sensual Uh Uh." Williams does “The Wall." Saffold shows his “Forcefield."

Expanding the campaign, Gillette is asking "offensive linemen, coaches and fans" to share online between now and Jan. 23 short videos of their own signature moves, with the brand directing people to Twitter and the hash tag #ShieldMove.

According to Gillette, submitted videos will be viewed by Urschel, Williams, and Saffold, who will select "some of their favorites to review, retweet, and name live on Twitter." (Details here.)

“Whether it’s shielding your teammates on the field or shielding from irritation while you shave with the new Gillette Fusion ProShield, great all-around protection is important when looking and performing your best,” Greg Via, Gillette’s global director of sports marketing, said in a statement.

“No one understands that more than offensive linemen, so we’re excited to team up with NFL greats John Urschel, Trent Williams and Rodger Saffold to spotlight the protectors of the gridiron," said Via.

According to Urschel, “My entire career has been centered on shielding the quarterback and providing protection on every play – that’s what we do as offensive linemen, but we do tend to fly a little bit under the radar.

"Fans might be surprised to see that some of us actually have some fun moves to show off, so I’m excited to join Gillette Fusion ProShield in finally giving my fellow offensive linemen and all of those who shield the chance to dance," said Urschel.

The Gillette Fusion ProShield is scheduled to hit retail and the Gillette Shave Club in late January.

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