Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep102012

Lexus Joins McDonald's, Craftsman, KFC As NFL Network 'TNF' Season Sponsor

By Barry Janoff

September 10, 2012: With its schedule for the season expanded from eight to 13 games, NFL Network is becoming more of a prime destination for marketers than in previous seasons. The latest example: Lexus has signed on as the title sponsor of the halftime show for NFL Network’s Thursday Night Football.

NFL Network's Thursday Night Football debuts Sept. 13 with the Chicago Bears visiting the Green Bay Packers. It runs through Dec. 13 when the Cincinnati Bengals visit the Philadelphia Eagles.

According to NFL Network, the Lexus Halftime Show will originate live from inside each respective stadium for the entire season. Financial terms of the deal with Lexus were not disclosed.

Alliances for the weekly games on NFL Network also include Thursday Night Kickoff Presented by Craftsman, the KFC Pre-Kick Show and the McDonald's Post-Game Show.

Among its support, Lexus said it would activate on such NFL Network platforms as broadcast, Thursday Night Football streamed live on NFL Mobile from Verizon and digital, including NFL.com’s Game Center. Lexus also said it would launch a "Thursday Night Football Challenge" (with details to follow). Lexus previously had a smaller role with the Thursday night programming.

The automaker this month launched its "Stunning Work of Technology" multi-media campaign to introduce the 2013 Lexus ES. Lexus ran its first commercial on a Super Bowl broadcast this past February for the 2013 GS.

NFL Network has been running a campaign, "It's Seriously Fun," to support the enhanced Thursday Night Football schedule.

Leading in to every Thursday Night Football game, Grammy Award-winning artist Cee Lo Green will sing “I Love Football,” set to The Ramones’ “Blitzkrieg Bop.” The 90-second opener for each Thursday Night Football game will also feature videos created and uploaded by fans to coincide with the teams playing that night.

NFL Network said that Thursday Night Football last season averaged a record 7.3 million viewers (including over-the-air stations in competing team cities), which was up 4% from 2010.

NFL Network Ads Serious, Quirky

NFL, Cee Lo Give Fans A Voice

Back to Home Page