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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep222014

Tommy Bahama, '47 Brand Unleash Campaigns Amidst NFL Marketing Fallout

By Barry Janoff

September 21, 2014: Even as commissioner Roger Goodell was apologizing for his actions and the state of the NFL, marketing partners were bemoaning the state of the league and Procter & Gamble was severing league ties for a planned initiative, some sponsors were unveiling new products and marketing campaigns.

Among others, PepsiCo, Anheuser-Busch, FedEx, Verizon and Nike have voiced their displeasure on how the league and commissioner Roger Goodell have handled domestic violence and child abuse problems involving players.

Procter & Gamble went so far as to eliminate the NFL element from a Breast Cancer Awareness event led by it's Crest brand, claiming, “The brand has decided to cancel on-field activation with NFL teams.” Crest said it would still proceed with the activation and make a planned $100,000 donation to the American Cancer Society.

Meanwhile, Verizon Wireless Communications elected to use its alliance with the NFL to continue to enhance its message regarding domestic violence. In 1995, Verizon enacted a program called HopeLine, which connects victims and potential victims of domestic violence with funds, shelters and other resources.

“The real crisis this firestorm has brought to light goes way beyond Verizon’s image or the future of the NFL,” Lowell McAdam, CEO for Verizon Wireless, wrote on his Linkedin page last week. “It’s about the scourge of domestic violence itself — a plague that crosses all sports, all communities, and all demographics."

Forging ahead, Tommy Bahama and '47 Brand have released new products and marketing campaigns to support them.

Tommy Bahama and the NFL have teamed up for the second year on an officially licensed collection of customer-designed premium lifestyle sportswear.

Marketing support includes print, Internet, social media and the Tommy Bahama Ultimate Tailgater Sweepstakes, offering a top a prize worth more than $70,000: a retro-inspired, customized 'Woody' teardrop tailgate trailer that includes a Viking grill, pull-out bar with refrigerator drawer, a draft beer dispenser, TV and sound system and a $1,000 Tommy Bahama gift card to use in stores or online. (Details here.)

Tommy Bahama's NFL activation also includes Kick Cystic Fibrosis with New York Giants kicker Josh Brown, with $10,000 going to Brown's goodfor3 Foundation and people being given the opportunity to meet and kick field goals with him. (Details here.)

Forty-Seven Brand's NFL Fall 2014 collection is supported by a "Let Your You Out" campaign, which focuses both on its men's and women's gear.

The push is anchored by a spot highlighting the collection and directing people to a dedicated Web site where they can post photos of themselves in an action shot "letting your you out." Those who enter will have a chance to win an NFL ’47 Brand prize pack, with the winner to be selected by the brand  (Details here.)

The Boston-based lifestyle company also has deals with the Chicago Bears, Denver Broncos, New England Patriots and San Francisco 49ers; in addition to MLB, NBA, NHL, Minor League Baseball and several colleges.

Regarding there P&G Crest campaign, Goodell said "We understand the way the last week(s) have impacted our partners, including Crest. Players will still have the option to wear pink gear, including mouth guards, as planned. We are looking forward to out sixth year of the 'Crucial Catch' campaign in partnership with the American Cancer Society."

"We believe we can be far more effective in preventing domestic violence by remaining in the arena with our partners at the NFL, rather than backing away from the controversy."

Verizon opted for the same strategy with its NFL platform. "Because of our long-standing commitment to [domestic violence], we believe we can be far more effective in preventing domestic violence by remaining in the arena with our partners at the NFL, rather than backing away from the controversy," wrote McAdam.

Among other moves, the NFL said it would partner with the National Domestic Violence Hotline and the National Sexual Violence Resource Center,

Anna Isaacson was given an expanded role from NFL vp-Community Affairs and Philanthropy to vp-Social Responsibility; and Lisa Friel, Jane Randel and Rita Smith, experts in the field of domestic violence, were appointed by the NFL as senior advisors to "help lead and shape the NFL's policies and programs relating to domestic violence and sexual assault."

“These are by no means final steps,” Goodell said last week. “We will continue to work with experts to expand and develop long-term programs that raise awareness, educate, and prevent domestic violence and sexual assault both within the NFL and in our society in general.”

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