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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct032013

Powerball: Rice, Sanders, Bradshaw, Moon, Namath Team For National $30M Promotion

By Barry Janoff

October 2, 2013: Terry Bradshaw, Warren Moon, Joe Namath, Jerry Rice and Barry Sanders are former NFL stars whose big numbers gained them entrance into the Pro Football Hall of Fame.

Now, they are helping others to gain big numbers.

The sports legends are among a group of players starring in a $30 million marketing campaign and related activation for Powerball. The effort is under the auspices of  the Multi-State Lottery Assn.. the non-profit, government-benefit association owned and operated by its 33 member lotteries, which oversees Powerball.

The effort is anchored by a series of TV spots that will air in Powerball markets nationwide, Support includes Internet and social media destinations.

The campaign also supports the first Pro Football Hall of Fame Fan Festival, scheduled for the I-X Center in Cleveland, May 3-4, 2014. More than 100 members of the Hall of Fame are expected to attend.

Through the Powerball promotion, 200 Powerball winners in 18 states will have the opportunity to attend an invitation-only "Ultimate Tailgate Party," being held the evening before the Fan Festival. The event will feature a bevy of Pro Football Hall of Famers. (Full details here.)

"The Pro Football Hall of Fame is a tribute to the players that have made professional football America's most popular sport and we wanted to celebrate that by bringing the players and fans together for the first-ever Hall of Fame Fan Festival," George Veras, Pro Football Hall of Fame Enterprises president and CEO, said in a statement. "Through the promotion with Powerball, we're able to utilize the legends of the sport to highlight the opportunity for fans to interact firsthand with the players they know and love."

In the lead TV spot, PowerBall Hall of Fame, which breaks this week, a couple is seen sitting at their kitchen table. The woman says to her husband, "Hey, for our anniversary let's give each other Powerball tickets."

"Really!" the guy responds. "Yeah," she explains. "We could win an ultimate tailgate party trip. You could hang out with some of the greatest football players ever," she says as we see Namath and Sanders greeting him and signing autographs.

"But what will you do?" he asks her. "Probably just listen to music." The scene cuts to the woman and Rice re-enacting a scene from Dancing with the Stars, where Rice was the runner-up in Season 2. "You'll love this," she continues. "It's private event with food, fun, games and over 100 Hall of Famers."

"Through the Powerball promotion, we can utilize the legends of the sport to highlight the opportunity for fans to interact with players they know and love."

"Are you sure?" he asks "I'm just thinking of you," she smiles. (See the full spot here.)

Another TV spot sees Moon throwing passes and Sanders running through the aisles of a convenience store, with Namath behind the cash register. Each commercial ends with a message from Bradshaw: "Play Powerball with Powerplay at your lottery retailer today and get in the game."

Additional broadcast ads will break in 2014.

"As a Pro Football Hall of Famer, I realize more than ever how much I owe to the fans who gave me so much support as a player," Bradshaw said in a statement. "I always receive such a warm reception from fans, and this Fan Fest is a great chance to say thanks to the Hall of Fame fans of the game."

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