Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar252015

NFL Unveils Year-Long Gold Marketing, Player Celebration For Super Bowl 50

By Barry Janoff

March 25, 2015: The Super Bowl has long been a bottomless pot of gold for the NFL, but the league will take its gold literally this season as it prepares for Super Bowl 50 and the game's golden anniversary.

The NFL said it would launch a year-long celebration for Super Bowl 50 involving current and past players, coaches and teams, along with multi-platform marketing support from the league and its partners.

The plans will first be visible during the NFL Draft, April 30-May 2 in Chicago, and then will encompass the pre-season, regular season and playoffs, leading to the game itself, scheduled for Feb. 7, 2016 in Levi’s Stadium, home venue for the San Francisco 49ers.

Under an "On The Fifty" platform, the league said it would link the previous 49 Super Bowls with Super Bowl 50 by "celebrating the teams, players, coaches, fans and communities that have been a part of those games."

Merchandise representing previous Super Bowls will soon be available, and on-field merchandise will be in stores starting Oct. 15.

Among the activations will be a Super Bowl High School Honor Roll, under which high schools from which players and/or coaches have graduated and later appeared in a Super Bowl will receive a commemorative golden football produced by Wilson, present where possible by the players or coaches themselves; and Super Bowl Homecomings, with previous Super Bowl teams to be honored through various activations by each respective city.

During the NFL Draft, prospects and former players will enter Auditorium Theatre on a gold carpet and players will don a New Era cap emblazoned with a gold shield along with their new team logo when they are drafted. Support will also include a Super Bowl Museum and "gold-themed promotions" in Chicago.

The pre-season Pro Football Hall of Fame Game in Canton, Ohio, on Aug. 9 will feature the Minnesota Vikings and Pittsburgh Steelers, a rematch of Super Bowl IX, to be followed during the regular season with 19 rematches of previous Super Bowls, according to the NFL.

Throughout the 2015 season, a golden Super Bowl 50 logo that will be visible on the field at every game, and the 50-yard line numerals and NFL shield logo at every stadium will be gold.  

Beginning in Week 7 of the season, sideline apparel from Nike and New Era will feature team logos on select sideline pieces and all caps outlined in gold.

The NFL said that the 43 previous Super Bowl MVPs will be celebrated all season, culminating at Super Bowl 50 when they will be recognized on-field. "MVPs will be an integral part of the Super Bowl High School Honor Roll and the Super Bowl Homecoming programs," according to the league.

At the Pro Bowl, scheduled for Jan. 31, 2016 in Hawaii, uniforms worn by Pro Bowl players will incorporate gold and other activations will promote Super Bowl 50 the following Sunday.

A gold 50 will appear alongside the Vince Lombardi Trophy, designed by Tiffany, all year and will be presented to the Super Bowl champions at the MVP and head coach press conference the morning following the game. Each number is cast in bronze, plated in 18 kt gold and weighs nearly 33 lbs.

Back to Home Page