Top
QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul302014

Got Culture? Dannon Co. Turns Super Bowl Ads Into Official NFL Marketing Alliance

By Barry Janoff

July 30, 2014: Stating that this is "a big bet for us," The Dannon Company said that beginning in 2015 it would become the official yogurt sponsor of the NFL.

The company said that by "sponsoring one of America’s most loved professional sports, Dannon is reinforcing its commitment to bring health through food to as many people as possible and encourage Americans to eat yogurt every day."

Financial terms of the deal were not revealed.

Dannon is no stranger to working with the NFL. Dannon Oikos ran ads during Super Bowl XLVI (2012) and XLVIII (2014), both starring actor John Stamos.

“Since our first Super Bowl advertisement in 2012, we’ve seen the potential to impact American families when it comes to making better food choices," Sergio Fuster, CMO for The Dannon Company, White Plains, NY, said in a statement. "We want to make yogurt more fun and more engaging because eating yogurt every day can help improve the quality of our diets, and sponsoring the NFL brings that to a whole new level."

Although marketing was not detailed, Dannon said it would include consumer promotions and retail activations among its brands as well as "fully-integrated campaigns that engage and delight Dannon’s customers."

Dannon said it plans to work with the league as part of NFL Play 60, which aims to get youngsters active for at least 60 minutes a day.

The company did not indicate whether or not it plans to run an ad during Super Bowl XLIX this February, which will air on NBC from the University of Phoenix Stadium in Arizona.

Dannon Oikos' spot during Super Bowl XLVIII reunited the three lead actors from the 1990s TV show, Full House: Stamos, Bob Saget and Dave Coulier. It anchored a broader activation that included Internet and social media.

The success of the Super Bowl campaigns spurred the company to expand its NFL alliance.

“Our ad in 2012 was a big hit for us and helped encourage a lot of Americans to give Greek yogurt and Oikos a try," Fuster said at the time. "In 2014, we’re building on our success as the leading maker of yogurt by focusing on the lighter side of the big game with a very entertaining ad for the brand.”

Dannon makes a variety of traditional and Greek yogurts and smoothies under the brands Activia, Danimals, Light & Fit and Oikos.

“Our hope is for Americans to look at yogurt — and our brands — as among the best possible choices they can make, regardless of when or how they chose to enjoy it," said Fuster. "This is a big bet for us because we firmly believe that as a nation we have a huge opportunity to improve our eating habits, and the broad appeal and wide reach of the NFL will have a positive impact on that.”

According to Renie Anderson, NFL svp-sponsorship and partnership management, “Encouraging people to get active and make better food choices is at the heart of our NFL Play 60 campaign and Dannon’s values align perfectly with those and other NFL efforts. We look forward to working with them to bring more fans closer to the game in unique ways.”

Dannon Oikos Plans Full House Activation For Super Bowl XLVIII

Back to Home Page