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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar012018

NFL Expanding Opportunities For Marketers, Fans At Scouting Combine, Draft

By Barry Janoff

(Originally Published in MediaPost)

March 1, 2018: With the dust from Super Bowl LII just about settled — not soon enough for the New England Patriots, too soon for the champion Philadelphia Eagles — the NFL is activating behind its first two big events leading to the 2018 season: the Scouting Combine in Indianapolis (Feb. 25 -March 2) and the NFL Draft in Dallas (April 26-28).

The NFL Combine is where most incoming rookies go though a series of physical and mental exercises, enabling NFL executives, coaches and scouts to better plan for the Draft. It is among the most anticipated days of the year by fans, but they are not allowed into Lucas Oil Stadium to watch.

To accomadate them, the NFL last year tested the NFL Combine Experience and this year is ramping it up even further in the Indiana Convention Center (March 1-4.)

According to the league, people attending the Combine Experience “will have the opportunity to watch (on-screen) skills and drills from inside (Lucas Oil Stadium).”

People will also receive in-ear radios with access to the NFL Network broadcast of the Combine “as well as exclusive insight from NFL legends and Combine staff.”

On-site in the Convention Center, the NFL will have a workout area where players will do bench-presses and will also set up stations for people to try many of the workouts that players are undergoing in Lucas Oil Stadium.

People can also watch media interviews with NFL prospects, collect player autographs presented by Panini, take photos with the Indianapolis Colts cheerleaders, have a VR experience of bring on the sideline of NFL games, see such NFL memorabilia as the Vince Lombardi Trophy and a complete collection of Super Bowl rings and purchase gear in the NFL Shop.

At the Combine itself, NFL Network’s Rich Eisen will participate in “Run Rich Run,” which he as done since 2004, partnering with NFL Play 60 to support St. Jude Children’s Research Hospital. Eisen runs a 40-yard dash wearing a suit, tie and Under Armour cleats.

NFL Network will donate $25,000 to the cause, while AT&T Audience Network, Courtyard by Marriott and Under Armour have also pledged $25,000 each to help support play therapy at St. Jude Children's Research Hospital.

People must register for a free Fan Mobile Pass ticket (NFL.com/CombineFMP) for NFL Combine Experience.

This year’s NFL Draft will be held in a NFL stadium for the first time, AT&T Stadium, home for the Dallas Cowboys.

A record 250,000 fans attended the 2017 NFL Draft in Philadelphia, as well as 1,800-plus accredited media.

According to the NFL, the multi-day 2017 Draft “generated more than $94 million in economic impact for the city, surpassing initial projections and supporting an estimated 30,000 local jobs.”

AT&T Stadium holds more than 100,000, so the league is expecting a new Draft attendance record, and is activating with a mass audience in mind.

The 2018 NFL Draft will encompass the Stadium’s outdoor plazas, including the free NFL Draft Experience presented by Dannon Oikos Triple Zero. Other NFL marketing partners also will activate during the event.

The NFL said this would be “the largest free festival ever created by the league, spanning the size of 26 football fields and featuring immersive experiences, virtual reality, player appearances and more.

Although the NFL Draft is free, advance tickets are required. The league has launched a ticket lottery to register for an opportunity to win free tickets for themselves and a guest to access seating inside of AT&T Stadium. (NFL.com/FanMobilePass).

NFL Bringing 2018 Draft To Dallas, AT&T Stadium

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