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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr292010

After Resolving Differences, NFL Back On Topps With New Partnership Deal

Super Bowl XLIV MVP Drew Brees gets a passing grade in Topps 2010 NFL series.April 29, 2010: Topps, which has been producing iconic sports and entertainment trading cards since 1938, has signed a multi-year trading card licensing agreement with the National Football League and NFL Players, the marketing and licensing arm of the NFL Players Association. The deal comes about five months after NFLPA decided not to renew its deal with Topps and to grant licenses to rivals Upper Deck and Panini.

Neither the NFL of NFLPA offered an explanation as to why Topps is back, only to state that the "deal will allow Topps to continue its strong history of offering collectors the industry’s most sought-after football cards." Financial details were not disclosed.

In November, trading card industry bible Beckett wrote about the move not to renew its deal with Topps, "Players Inc’s decision to move forward with just Panini and Upper Deck comes after months of thorough investigation and evaluation of a current football card marketplace still reeling from the troubled economy. The move also represents the latest bombshell in a continued streamlining of the overall sports collectibles industry that has seemingly seen a life’s worth of monumental licensing changes in 2009 alone."

Topps, owned by investment company Tornante under the direction of Michael Eisner, said it would unveil its first product of the season, Topps Football, just prior to the start of the 2010 NFL season. The set will include a special "Gridiron Giveaway" promotion, which would allow collectors to unlock vintage Topps football cards and win football prizes. The set is expected to include the rookie cards of No. 1 overall draft pick Sam Bradford, Tim Tebow and Ndamukong Suh.

Although gaining in popularity, football cards rank a distant second in the trading card category to baseball cards. This season, Topps became the exclusive trading card partner of Major League Baseball. The company recently had its first nationwide rollout of its Attax series, which combines traditional baseball card trading with fantasy sports attributes. In Minneapolis, the Minnesota Twins new stadium, Target Field, opened with a wall dedication to the team's all-time great players as pictured with giant Topps baseball cards.
 
“We are excited to continue our deep, long standing partnership with the NFL and the NFLPA,”  Ryan O’Hara, CEO of The Topps Company, said in a statement. “Topps will bring innovative, exciting and fun products to the marketplace to serve consumers and customers well.”
 
According to Keith Gordon, President of NFL Players, “Topps has been instrumental in establishing the player-fan connection for more than 50 years. We’re excited about the direction Topps is headed and are eager to see new products that will further enable football collectors to connect with our players.”

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