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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb042010

NFL, Under Armour Draft Another Marketing Deal For 2010 Scouting Combine

February 4, 2010: The NFL said that Under Armour would return for the second consecutive year as the presenting sponsor of the 2010 NFL Scouting Combine, scheduled for Feb. 24– March 2, at Lucas Oil Stadium in Indianapolis. Financial terms were not disclosed.
 
The Combine offers NFL teams an intense look at players as they prepare for the NFL Draft, which will take place April 22-24 in New York.

As part of the alliance, all participants in the 2010 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel and footwear designed specifically for the event. That includes the Coreshort product, Battle Shirt, and Combine shoe.

In addition, there will be extensive Under Armour branding throughout Lucas Oil Stadium during the event.  Under Armour also will sponsor coverage of the Combine across multiple NFL platforms, including NFL Network, NFL.com and NFL.com’s WAP site.   
 
The 2010 NFL Scouting Combine presented by Under Armour is the annual job fair for over 300 prospective new NFL players. For six days at Lucas Oil Stadium, participants are put through a series of drills, tests and interviews with more than 600 NFL personnel including head coaches, general managers and scouts.

As an extension of this partnership, the NFL and Under Armour will replicate the Combine for high school and youth football players – including a youth team coached by Deion Sanders – on Feb. 4-5 in Miami during Super Bowl XLIV week. Athletes working with former NFL players and Under Armour Combine coaches will compete in a series of NFL Combine-style drills.

“We're proud to expand our relationship with the NFL and the Scouting Combine, which offers a true measurement of an athlete’s potential,"  Kevin Plank, Under Armour CEO and chairman, said in a statement. "With strong results at the 2009 Combine, we once again will provide participants with the most state-of-the-art and dynamic performance apparel and footwear in what could be the most important moment of their professional lives."

According to Mark Waller, the NFL’s CMO, “We are pleased to continue working with Under Armour to increase the reach of the Scouting Combine, fast becoming one of the most exciting events of the sports calendar."

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