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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May032011

Nascar Marketing, Media, Communications Takes A New Track To Stay On Course

By Barry Janoff, Executive Editor

May 3, 2011: An old saying, generally attributed to "Anonymous," advises: "If it ain't broke, don't fix it."

Nascar isn't exact broken, but in an effort to rejuvenate its presence among fans, consumers and marketing and media partners, Nascar has decided to retool its marketing, media and communications departments.

According to Nascar CEO and chairman Brian France, this is all part of a major push to driving "the sport forward in areas that serve the needs of our partners and stakeholders."

Among its bevy of moves, Nascar has formed the Nascar Innovation Group, which is charged with driving innovation and integration of new technologies, and which now falls under the leadership of Paul Brooks, who retains his role as president of Nascar Media Group; and has consolidated its intellectual property group, now under the leadership of recently promoted chief sales officer Jim O’Connell, which will oversee all assets carrying the Nascar trademark, such as partnership marketing, auto aftermarket, licensing, and all new business efforts, including official partnerships with Nascar.

Nascar has hired media veteran Steve Herbst as vp-broadcasting and global media strategy for the Nascar Media Group; and has hired Jon Schwartz from Bank of America as director of business communications Nascar’s Integrated Marketing Communications department. Schwartz' experience in sports sponsorship marketing communications also includes MasterCard and US Tobacco.

In addition, Marc Jenkins has been named vp-Digital Media, which has been realigned under marketing and to report directly to Nascar CMO Steve Phelps.

“We are committed to driving the sport forward by strengthening each aspect of the fan experience and to driving the sport forward in areas that serve the needs of our partners and stakeholders." — Nascar chairman and CEO Brian France

And Norris Scott, who oversees Nascar’s official partner marketing efforts, has been promoted to vp-partnership marketing. Scott, Blake Davidson (Licensing) and Todd Armstrong (Auto Aftermarket) all report to Jim O’Connell.

Nascar also promoted three other key executives, who also will become officers in the company:

• Jill Gregory, managing director of industry marketing, has been named vp-industry service.

• George Silbermann, managing director of racing operations, has been has been namedvp- regional and touring series. Both he and Gregory will continue to report to Steve O’Donnell, Nascar svp-racing operations.

• Marcus Jadotte, Nascar's managing director of public affairs, has been promoted to vp-public affairs and multicultural development, where he will now report to Nascar svp and General Counsel Gary Crotty on public affairs initiatives and O’Donnell on multicultural programs.

Among the changes was the departure of Andrew Giangola, who has been Nascar's director of business communications since 2003, who now is vp-strategic communications for IMG College.

“We are committed to driving the sport forward by strengthening each aspect of the fan experience and to driving the sport forward in areas that serve the needs of our partners and stakeholders," Nascar chairman and CEO Brian France said in a statement. "We’re confident the changes we have made to our internal structure and the incredible talent we’ve added in these key strategic areas will best position Nascar to drive industry growth now and in the future.”

Steve Herbst, who most recently was evp and general manager of CBS College Sports Network (now known as CBS Sports Network), will be responsible for all aspects of the Nascar's broadcast division, including management of the day-to-day relationship with broadcast partners Fox, Speed, ESPN/ABC and Turner. A vital role will be to supervise all future media rights negotiations, which currently expire after the 2014 season. Herbst, who begin his Nascar tenure this week, previously spent 19 years with the NBA in a variety of broadcast-related positions, including svp-broadcast and GM of NBA TV.

"Steve Herbst is an accomplished veteran that brings years of media and network experience to Nascar," Paul Brooks said in a statement. "From programming and production to strategic planning and rights negotiations, Steve has done it all as it relates to the world of television. We're thrilled to have him join the team and are excited about our broadcast future under his leadership and guidance."

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