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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar012014

Reebok Replaces Logo With 'Symbol' That Is A Better Fit With Brand Strategy

By Barry Janoff

February 28, 2014: Reebok, the sportswear and athletic shoe company that has had a desire to perspire since 1895, has unveiled a company-wide logo that "represents the positive and transformative change that fitness can have on a person's life."

The new Reebok Delta logo "signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness," Matt O'Toole, global CMO for Reebok, said in a statement. "We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others. It is our symbol of change — an invitation to take part, and to unlock your true potential. It's not a logo, it's a symbol . . . a way of life."

The new brand-mark will appear on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok, which has had close ties to basketball and is the official outfitter for the NHL, has made significant inroads into the categories of cross-fitness and extreme competitions over the past few years. The brand, a division of adidas, is title sponsor of the Spartan Race series, has a deal with Les Mills International workout facilities and operates its own CrossFit Games.

To coincide with the new logo, Reebok unveiled a spot with the theme, "Fitness in Motion," which "showcases the relationship between the movement of the body and Reebok product during fitness moments."

Featured in the 60-second spot are CrossFit Games competitors Garrett Fisher and Lindsey Valenzuela, Olympic middle distance runner Carrie Tollefson, Spartan racer Hunter McIntyre and Tara Stiles, an internationally known Yoga instructor and author. Each of the participants also gets their own 30-second breakout spot.

Reebok was named one of the Top Ten Sports Marketers of the Year in 2013 by NYSportsJournalism.

In 2012, Reebok proclaimed via a marketing campaign, "The Sport of Fitness Has Arrived," which included NFL quarterback Peyton and Eli Manning not on the field but in exercise and workout scenarios.

According to O'Toole, "At Reebok we know first-hand what kind of impact embracing a fitness lifestyle can have on not only an individual, but those around them – the community as a whole . . . Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts.

"We're tougher, grittier, healthier, more productive," said O'Toole. "A better Reebok. And we know this can happen anywhere with the right attitude and approach to life. This is what our new brand mark stands for."

Q&A: Is Reebok Flexing Its Muscles Or A Brand On The Run

Mirada Kerr Shows Off Her Assets For Reebok

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