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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar012014

Reebok Replaces Logo With 'Symbol' That Is A Better Fit With Brand Strategy

By Barry Janoff

February 28, 2014: Reebok, the sportswear and athletic shoe company that has had a desire to perspire since 1895, has unveiled a company-wide logo that "represents the positive and transformative change that fitness can have on a person's life."

The new Reebok Delta logo "signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness," Matt O'Toole, global CMO for Reebok, said in a statement. "We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others. It is our symbol of change — an invitation to take part, and to unlock your true potential. It's not a logo, it's a symbol . . . a way of life."

The new brand-mark will appear on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok, which has had close ties to basketball and is the official outfitter for the NHL, has made significant inroads into the categories of cross-fitness and extreme competitions over the past few years. The brand, a division of adidas, is title sponsor of the Spartan Race series, has a deal with Les Mills International workout facilities and operates its own CrossFit Games.

To coincide with the new logo, Reebok unveiled a spot with the theme, "Fitness in Motion," which "showcases the relationship between the movement of the body and Reebok product during fitness moments."

Featured in the 60-second spot are CrossFit Games competitors Garrett Fisher and Lindsey Valenzuela, Olympic middle distance runner Carrie Tollefson, Spartan racer Hunter McIntyre and Tara Stiles, an internationally known Yoga instructor and author. Each of the participants also gets their own 30-second breakout spot.

Reebok was named one of the Top Ten Sports Marketers of the Year in 2013 by NYSportsJournalism.

In 2012, Reebok proclaimed via a marketing campaign, "The Sport of Fitness Has Arrived," which included NFL quarterback Peyton and Eli Manning not on the field but in exercise and workout scenarios.

According to O'Toole, "At Reebok we know first-hand what kind of impact embracing a fitness lifestyle can have on not only an individual, but those around them – the community as a whole . . . Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts.

"We're tougher, grittier, healthier, more productive," said O'Toole. "A better Reebok. And we know this can happen anywhere with the right attitude and approach to life. This is what our new brand mark stands for."

Q&A: Is Reebok Flexing Its Muscles Or A Brand On The Run

Mirada Kerr Shows Off Her Assets For Reebok

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