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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep182017

NBA Tip-Off Campaign Shows ‘I’m Why’ Players, Fans Are Pumped Up For 2017-18

By Barry Janoff

September 18, 2017: With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag "I’m Why," under its ongoing umbrella campaign, "This Is Why We Play."

One spot, "Tipping Off," is a generic ode that anxiously looks forward to the upcoming season.

A second, "Mexico 2017," focuses on two games scheduled to be played in Mexico City in December. It also celebrates 25 years of NBA games played in Mexico

A third, "Golden State’s Homecourt Advantage," is what the NBA called the first of 30 "unique team spots,"focusing on the people, traditions and efforts that make each team special.

Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on NBA media partners and assets including ESPN, TNT, NBA TV, NBA.com and NBA apps.

The NBA has plenty of storylines to tell this season, including Kyrie Irving’s trade from the Cleveland Cavaliers to the Boston Celtics, Chris Paul moving from the Los Angeles Clippers to join James Harden on the Houston Rockets and the start of Nike’s eight-year $1 billion contract to replace adidas as the official on-court uniform provider, which coincides with the arrival of jersey-patch ad deals, of which 14 teams to date have signed alliances.

"Tipping Off 2017" highlights the reasons fans look forward to NBA Tip-Off. "There’s a reason why NBA Tip-Off can’t come soon enough," offers a voiceover, interspersed with shots of Russell Westbrook, LeBron James, John Wall and others in action and interacting with fans.

"Why NBA history is always being re-written. Why this game is about more than basketball. Why the fall is going to be hotter than the summer. And why any city can become the center of the universe."

The NBA returns to Mexico City with two regular season games for the 2017-18 season: Brooklyn Nets versus Oklahoma City Thunder (Dec. 7) and the Nets vs. the Miami Heat (Dec. 9).

From the point of view of fans in Mexico, "Mexico City Games 2017" text offers in Spanish, “Hay una razón por que no podemos esperar a que regreses la NBA.” (“There's a reason we can't wait for the NBA to return.”)

“Cada ano nos deja con los ojos cuadrados y la boca abierta.” (“Each year leaves us with eyes (amazed) and mouths open.”)

“Porque podemos escribir juntos un nuevo capitulo de esta gran historia.” (“Because together we can write a new chapter of this great story.”)

“Este invierno no se sentirá frío en la ciudad de Mexico.” ("This winter you will not feel cold in Mexico City.”)

“Asi empieza la celebración de los próximos 25 anos para nuevas generaciones.” ("This is the beginning of the celebration of the next 25 years for new generations.”)

“Nuestra ciudad volver a ser el centro del universo.” (“Our city will be the center of the universe again.”)

"Golden State’s Homecourt Advantage" pays homage to the NBA champion Warriors. It follows Megan Cooper (pictured above), a young woman on the Warriors staff, whose main responsibility on game nights is to place T-shirts with inspirational slogans on each of Oracle Arena’s 19,596 seats.

"I’m not calling plays on the bench and we’re not running the team," she says. "But we get the fans ready. And the fans get the players ready. When I see people wearing the same shirts on game night, I think, I did that."

The NBA regular season begins Oct. 17 on TNT. 

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