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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan122016

Gatorade, A-B Drive Endurance Sports Sponsorship Spend To Record $118 Million

By Barry Janoff

January 12, 2016: Endurance sports and events such as marathon running, mountain climbing, obstacle racing, cross-country bike competitions and triathlons are growing in popularity, and that trend is being reflected in marketing and sponsorship spend associated with the category.

Driven by such brands as Gatorade, Nestlé and Anheuser-Busch, marketing spend on marathons, 5Ks and other endurance sports events hit a record $118.8 million in 2015, up 4.6% from 2014, according to a new study from marketing, research and consulting firm IEG, Chicago.

IEG said that the year-over-year increase exceeds the 4.5% increase in overall sports spending and 4.1% increase in overall sponsorship spending.

Sponsorship spend has risen every year since 2011, according to IEG, from $95.7 million in 2011, $102.1 million in 2012, $108.4 million in 2013 and $113.6 million in 2014.

According to IEG, PepsiCo's Gatorade was the most active sponsor in terms of number of deals for the second consecutive year. Some 59% of properties with a sponsor in the isotonic beverage category reported a partnership with the beverage.

Among other PepsiCo brands, Mtn. Dew is heavily involved with snowboarding, skateboarding, motor sports and as title sponsor for the Mtn. Dew Tour.

The Top Ten active sponsors also includes Anheuser-Busch's Michelob Ultra (42%), Marathon Foto (29%), Fond Memories Graphics (29%), Transamerica (26%), PowerBar (25%), UPS (22%), Brooks (21%), Built With Chocolate Milk (20%) and Garmin (20%).

Fueled by Gatorade’s presence at marathons, 5Ks and other running events, PepsiCo is by far the most active company sponsoring endurance sports, according to IEG research.

Seventy percent of endurance sports properties report a partnership with Gatorade or another PepsiCo brands, according to the research.

The Top Ten also includes Nestlé (51%), Anheuser-Busch (46%), Clif Bar (36%), Berkshire Hathaway (35%), MarathonFoto (29%), Fond Memories Graphics (29%), Aegon (26%), UPS (22%) and America's Dairy Farmers & Milk Processors (21%).

Among categories aligned with endurance sports, sports apparel and equipment companies are 7.9 times more likely to sponsor endurance sports than the average of all sponsors, according to the IEG study.

The Top Ten active endurance sponsor categories also includes sports nutrition (6.1%), medical services (4.4%), sports beverages (4.1%), beer (3.6%), hotel (3.6%), photo supplies/services (3%), consumer electronics (2.8%) and bottled water (2.7%).

Even with its new record, the endurance sports category trails other sports in terms of sponsorship spending.

The NFL had sponsorship revenue in 2014 of $1.15 billion. Sponsorship spending on the NBA and its 30 teams hit $739 million last season, according to IEG.

MLB sponsorship revenue in 2014 was $695 million and the NHL reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

Still, those in the endurance sports category are driven to do more because participation and marketing spend continues to climb.

"We’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits."

"We’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits," Todd Spaletto, president of sports apparel and equipment retailer The North Face, told NYSportsJournalism in a recent interview to coincide with the brand's first global marketing campaign, "Never Stop." "It became clear that we had a relevant global message to share that could impact the way people explore."

The North Face's effort focuses on a variety of burgeoning endurance sports, such as skiing, snow gliding, bridge jumping, undersea exploration, snowboarding, star-gazing and even tasting unusual foods.

"People want to do something challenging and feel strong doing it," said Spaletto. "People want to explore."

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