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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar272012

Hair Today: Drive To NHL Stanley Cup's 'Beard-a-Thon' Grows National Sponsor 

By Barry Janoff

March 27, 2012: The NHL's Stanley Cup playoffs begin April 11, which means the tradition/superstition of players and fans not shaving until their team wins the Cup (or are eliminated from the playoffs) will again be in full bloom.

This year, the NHL team-based local charity Beard-a-Thon program, launched three years ago under the auspices of sports marketing agency Cenergy, East Aurora, N.Y., has its first national sponsor: Just For Men Mustache & Beard.

Local team efforts are being supported by marketers, as well, such as the New York Rangers Beard-a-Thon Presented by Philips Norelco.

The Beard-a-Thon program will be integrated into Just For Men’s advertising on NBC ’s NHL Stanley Cup playoffs coverage. Throughout the playoffs, all Just For Men marketing will be tagged with the Beard-A-Thon logo and URL; and 10-second, on-air billboards will rotate with the scores during live game coverage. The tag: "Grow One For The Team."

In addition, an online “Build-a-Beard” application will enable women and peach-fuzzed fans to participate, and the dedicated Web site allows visitors to post photos of their beards and other visitors to vote and pledge money for their favorite facial hair growth.

One example: "I'm doing this to raise money in honor of my father, who passed away in October, by not shaving until our Rangers playoff run is completed."

Over the last three years, pledged support from the families, fans, friends and business associates of beard-growing NHL players and other visitors to the Beard-a-Thon Web site has resulted in more than $1 million in donations to local charities such as the Children’s Hospital of Los Angeles, Garden of Dreams (New York) and the Mario Lemieux Foundation (Pittsburgh), per Cenergy.

“We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

According to Ralph Marburger, Just For Men director of marketing, “We’re big fans of Beard-A-Thon and the charities it supports. It’s a great fit with our brand mission: to help men look good and do good in their communities.”

Beard-a-Thon is based on the hockey superstition that a roster of players without full beards cannot win the Stanley Cup.

“In this year alone, with the participation of Just For Men and the support of the NBC Sports Network, we expect to surpass our last three years’ total contributions," said John Cimperman, principal of Cenergy.

NHL, Discover Stanley Cup Marketing

Q&A: NHL Marketing For Stanley Cup Runneth Over

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