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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan282017

Gronkowski, Durant And Friends Bringing Sports-Themed 'Shark Tank' To go90

By Barry Janoff

Originally Published in MediaPost

January 27, 2017: Injured tight end Rob Gronkowski may not be playing in Super Bowl LI with the New England Patriots, but that doesn’t mean he is sitting idly by on the sidelines.

Gronkowski stars in a new series that launched this week (Jan. 25) on Verizon’s go90 digital platform, MVP — which in this case stands for "Most Valuable Partner" — a theme similar to Shark Tank, in which entrepreneurs pitch their products or concepts and seek endorsements (and some financial backing) from top-name athletes.

In addition to Gronk, the panel includes Kevin Durant (Golden State Warriors), Antonio Brown (Pittsburgh Steelers), NFL Hall of Famer Marshall Faulk, Rudy Gay (Sacramento Kings), Triple Crown winning jockey Victor Espinoza, Olympic softball gold medalist Jennie Finch and former NFL star Terrell Owens.

A financial expert is also part of the panel.

MVP will consist of 18 10-12 minute episodes breaking each Wednesday, each featuring people who display their product and share what they seek from an athlete endorser. The panel then gets to question the presenter, ultimately striking a deal or sending the guest home empty-handed.

According to the promo spot, "These entrepreneurs might have new, game-changing ideas, but they need to land a brand ambassador to really take off. And with the right pitch and the right offer, these pros might just become their most valuable partner."

Initial ideas presented to Gronkowski and friends include the Man Crate (filled with "man-cave-type items" that are shipped to someone’s home), Just Food for Dogs (with the tag line "The Future is Fresh"), Leave-Up Lites (which can be adapted for holidays from Christmas to St. Patrick’s Day) and Buiced ("spelled like juiced, pronounced like boost"), a "gluten-free, GMO-free, caffeine-free, dairy-free, nut-free- soy-free" energy drink.

Shica Little, who has a Ph.D. from Clemson in organizational leadership, developed Incredi-Whip, which she described to the panel as an all-organic product that can be used as a coffee creamer or desert topping (or just squirted into your mouth, as Durant does). Spoiler alert: The product, which launched in October and is in the refrigerated aisle of such retailers as Walmart and Kroger, will be endorsed by a member of the panel.

MVP will air for free on go90.com or the go90 app (available for iOS and Android).

Verizon’s go90 streaming service launched in October 2015 and has aired such shows as The Runner from producers Ben Affleck and Matt Damon, The Big Papi Network with David Ortiz and Gronkowski’s free-form Uninterrupted.

It offers a free subscription to NBA League Pass via Verizon’s official alliance with the league, as well as other sports and live concerts. It also features content from the likes of Vice, Buzzfeed Comedy and Awesomeness TV.

Next month, go90 will debut QB1: Beyond The Lights from Peter Berg (director of Friday Night Lights), a ten-part series that will follow three high school quarterbacks in their senior year as they prepare for college football.

The platform is currently undergoing internal changes, including laying off some 150 employees.

Verizon is in the process of acquiring Yahoo as part of a $4.8 billion deal.

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