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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan282017

Gronkowski, Durant And Friends Bringing Sports-Themed 'Shark Tank' To go90

By Barry Janoff

Originally Published in MediaPost

January 27, 2017: Injured tight end Rob Gronkowski may not be playing in Super Bowl LI with the New England Patriots, but that doesn’t mean he is sitting idly by on the sidelines.

Gronkowski stars in a new series that launched this week (Jan. 25) on Verizon’s go90 digital platform, MVP — which in this case stands for "Most Valuable Partner" — a theme similar to Shark Tank, in which entrepreneurs pitch their products or concepts and seek endorsements (and some financial backing) from top-name athletes.

In addition to Gronk, the panel includes Kevin Durant (Golden State Warriors), Antonio Brown (Pittsburgh Steelers), NFL Hall of Famer Marshall Faulk, Rudy Gay (Sacramento Kings), Triple Crown winning jockey Victor Espinoza, Olympic softball gold medalist Jennie Finch and former NFL star Terrell Owens.

A financial expert is also part of the panel.

MVP will consist of 18 10-12 minute episodes breaking each Wednesday, each featuring people who display their product and share what they seek from an athlete endorser. The panel then gets to question the presenter, ultimately striking a deal or sending the guest home empty-handed.

According to the promo spot, "These entrepreneurs might have new, game-changing ideas, but they need to land a brand ambassador to really take off. And with the right pitch and the right offer, these pros might just become their most valuable partner."

Initial ideas presented to Gronkowski and friends include the Man Crate (filled with "man-cave-type items" that are shipped to someone’s home), Just Food for Dogs (with the tag line "The Future is Fresh"), Leave-Up Lites (which can be adapted for holidays from Christmas to St. Patrick’s Day) and Buiced ("spelled like juiced, pronounced like boost"), a "gluten-free, GMO-free, caffeine-free, dairy-free, nut-free- soy-free" energy drink.

Shica Little, who has a Ph.D. from Clemson in organizational leadership, developed Incredi-Whip, which she described to the panel as an all-organic product that can be used as a coffee creamer or desert topping (or just squirted into your mouth, as Durant does). Spoiler alert: The product, which launched in October and is in the refrigerated aisle of such retailers as Walmart and Kroger, will be endorsed by a member of the panel.

MVP will air for free on go90.com or the go90 app (available for iOS and Android).

Verizon’s go90 streaming service launched in October 2015 and has aired such shows as The Runner from producers Ben Affleck and Matt Damon, The Big Papi Network with David Ortiz and Gronkowski’s free-form Uninterrupted.

It offers a free subscription to NBA League Pass via Verizon’s official alliance with the league, as well as other sports and live concerts. It also features content from the likes of Vice, Buzzfeed Comedy and Awesomeness TV.

Next month, go90 will debut QB1: Beyond The Lights from Peter Berg (director of Friday Night Lights), a ten-part series that will follow three high school quarterbacks in their senior year as they prepare for college football.

The platform is currently undergoing internal changes, including laying off some 150 employees.

Verizon is in the process of acquiring Yahoo as part of a $4.8 billion deal.

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