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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct252013

$1 Billion Garden Grows In New York As "New Standard" For Sports, Entertainment

By Barry Janoff

October 24, 2013: What do you get for $1 billion and 2.5 million hours of union labor?

In New York, a completely rebuilt Madison Square Garden — aka The World's Most Famous Arena — which underwent three-years of gutting, sifting, shifting, hammering, bolting and rebooting, all while its most famous tenants, the New York Knicks and Rangers, managed to conduct business almost as usual.

The new Garden — historically, the refurbished fourth building to be known as Madison Square Garden — was unveiled on Thursday (Oct. 24) to a invitation-only throng that included New York Gov. Andrew Cuomo; sports icons Walt "Clyde" Frazier, Willis Reed and Mark Messier; celebs such as 50 Cent, Robert Wuhl and Chazz Palminteri; and a bevy of media.

The residents get to open the Garden tonight when the Knicks host the Charlotte Bobcats in a pre-season NBA game. The NHL's Rangers hit the new ice for the first time on Monday. The Knicks open the official NBA season on Wednesday against the Milwaukee Bucks.

"Today, I am a very proud New Yorker," said Jim Dolan, executive chairman of The Madison Square Garden Company. "The bar was set very high for this project. This is a true transformation for everyone: the athletes, the people who work here and our [marketing] partners, who have a new and exciting platform in which to conduct business."

Financial firm JPMorgan Chase is the venue's marquee partner, coming as close to a naming rights partner as Madison Square Garden will ever be. Key partners also include Anheuser-Busch, Coca-Cola, Delta Airlines, Kia, Lexus and the just-signed SAP. Each has a branding presence in the building, such as the Chase Square main entrance, the Delta Sky360 Club and SAP as presenting partner for The Garden's "Defining Moments" and "Garden 366" exhibits of memorabilia.

The opening comes about a year after Barclays Center opened in Brooklyn, also at a cost of $1 billion, as the home of the NBA's Brooklyn Nets and, beginning in 2015, the NHL's New York Islanders.

"This is not just a building, it is a 134-year old institution," said Garden CEO Hank Ratner, not in that 2.5 million hours of union labor were involved in the rebuilding. "We have set the standard by which all other [venues] will be measured."

The first Garden first opened in 1879, was relocated in 1890 and again in 1925, then was unveiled in its current location in 1968, when its construction cost $123 million (about $785 million in 2013 terms).

The rebuilt venue's most interesting new features include two "bridges" in the upper echelon that can seat 430 and have room for private parties — "The [tickets were] snapped up" said Ratner — two 600-square-foot digital screens located in the ceiling of the Chase Square lobby (at one point, the changing visuals make it appear as if the entire building has been opened to the sky), a humongous center scoreboard and 96 suites, up from 89.

Fans and customers might care more about the fact that there are 50% more restrooms and 60% more concession areas, including a new array of food offerings and destinations from world-renowned chefs.

"This is not about the past, this is about the future," said Gov. Cuomo. "This will be an economic engine for New York. As governor of New York, I get to do a lot of things. But as a boy from Queens, to be here with Willis Reed and Mark Messier, how cool!"

The Garden already has been tapped to host the 2015 NBA All-Star Game (Barclays Center will host the pre-game weekend events) as well as the Eastern Regionals in the 2014 NCAA Div. 1 basketballll tournament. Executives said that the Garden is currently booked for more than 275 dates a year and would host more than 4 million visitors this year.

"There's lots of business in this market, which is wonderful," said Ratner. "The transformation project started long before Barclays. We wish them all the success, as we do for Newark, Izod and the Nassau Coliseum. But we think about the Garden, and the Garden holds a special place in people's hearts, and it always will."

“I was here when the opened the Garden in 1968," said Willis Reed, who was captain of the 1970 and 1973 Knicks NBA championship teams. "For all the athletes and entertainers who have played here, this has been a specular place. One hundred years from now, they’ll still be talking about how great the Garden is."

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