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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
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6. Ready Player One $7.5M
7. Blockers $6.9M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Aug172009

New Era Takes The 5th, Acquires Rival Company

August 17, 2009: Headwear and apparel designer New Era Cap has expanded its reach in the category with the acquisition of 5th & Ocean, a privately held apparel manufacturer based in Miami, Fla. Financial terms were not disclosed.

5th & Ocean manufactures men's, women's, and kids apparel for major U.S. sports leagues including Major League Baseball as well as properties including Victoria's Secret/PINK and Dallas Cowboys Merchandising.

New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates, and recently expanded with a collection of apparel and headwear that supports Historically Black Colleges and Universities called "New Era presents Tradition."

"To ensure the long-term growth of New Era in this changing economic landscape, we need to look for strategic ways to diversify our business," Christopher Koch, CEO of New Era Cap, Buffalo, NY, said in a statement. "The acquisition of 5th & Ocean continues to move us forward with our strategy to become a well-rounded lifestyle brand. This was an opportunity we simply could not pass up." Back to Home Page

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