New Era Takes The 5th, Acquires Rival Company

August 17, 2009: Headwear and apparel designer New Era Cap has expanded its reach in the category with the acquisition of 5th & Ocean, a privately held apparel manufacturer based in Miami, Fla. Financial terms were not disclosed.

5th & Ocean manufactures men's, women's, and kids apparel for major U.S. sports leagues including Major League Baseball as well as properties including Victoria's Secret/PINK and Dallas Cowboys Merchandising.

New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates, and recently expanded with a collection of apparel and headwear that supports Historically Black Colleges and Universities called "New Era presents Tradition."

"To ensure the long-term growth of New Era in this changing economic landscape, we need to look for strategic ways to diversify our business," Christopher Koch, CEO of New Era Cap, Buffalo, NY, said in a statement. "The acquisition of 5th & Ocean continues to move us forward with our strategy to become a well-rounded lifestyle brand. This was an opportunity we simply could not pass up." Back to Home Page

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