Special to NYSportsJournalism.com
October 26, 2016: New Era, already the official cap for the NFL and MLB, has added the NBA to its roster, signing an expanded global licensing partnership this week making it the official authentic headwear provider for the NBA, WNBA and NBA D-League.
Financial terms were not released.
New Era, which had been a partner with the league for 20 years, now gets to produce exclusive caps for such marquee events as the NBA Draft presented by State Farm, Conference Finals and NBA Finals, including the NBA Draft Cap and Official Locker Room Championship Cap.
The brand said it would also unveil lifestyle-inspired products for the NBA All-Star 2017 in New Orleans.
New Era will support with marketing and retail activations within league and team platforms.
“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” Chris Koch, president and CEO for New Era, said in a statement. “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”
Merchandise will be available at the NBA's online shop, New Era's Web site, the NBA Store on Fifth Avenue in New York, all NBA team venues and at New Era flagship stores and retailers worldwide.
According to Lisa Piken Koper, vp-global partnerships for the NBA, "We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans. The NBA Draft and Finals will reflect our refreshed approach to the category."
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