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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

New Era Caps Deal As Founding Partner For L.A. Live, NHL Kings, Microsoft Theater

By Barry Janoff

July 13, 2016: New Era caps, already found on MLB, NFL and NBA fields and courts, is expanding its entertainment presence, signing a multi-year deal to become a founding partner and exclusive headwear provider for L.A. Live, the four-million sq. ft., $3 billion downtown Los Angeles sports, residential and entertainment district that includes Staples Center, the Grammy Museum and the L.A. broadcast center for ESPN.

As part of the deal, handled under the auspices of L.A. Live owner AEG (Anschutz Entertainment Group), New Era also becomes the exclusive headwear supplier for the NHL's Los Angeles Kings (which play in Staples Center), Microsoft Theater and The Novo by Microsoft, the latter two of which are also part of L.A. Live.

In addition, New Era is building its own permanent retail space in L.A. Live, a 3,160 sq. ft. New Era D-Lab, inside Staples Center.

New Era already has an alliance with Staples Center, which also is home to the NBA's Lakers and Clippers and WNBA Sparks.

Financial terms of the deal were not released.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus," Chris Koch, president and CEO for Buffalo, NY-based New Era, said in a statement. "AEG has created a state-of-the-art facility in L.A. Live.

"As the only brand in sports history to have the exclusive MLB on-field, NFL sideline and NBA on-court headwear rights for all three major U.S. leagues at the same time, New Era is looking forward to showcasing our extensive product collection in a one-of-a-kind retail experience to everyone in attendance at this wonderful venue created by AEG," said Koch.

L.A. Live partners also include American Express, Anheuser-Busch (Budweiser), Coca-Cola, Microsoft, StubHub, Target, Toyota and Wells Fargo.

The New Era D-Lab, scheduled to open Dec. 1, will be located in the front of Staples Center on the corner of Chick Hearn Court and Figueroa, looking onto Microsoft Square.

To support the founding partnership, New Era will have traditional and LED signage throughout the L.A. Live campus.

With the Kings, which are owned by AEG, New Era will have signage throughout Staples Center on Kings' game days. New Era signage will also be featured throughout Microsoft Theater and The Novo by Microsoft.

AEG said it would support The New Era D-Lab and partnership through digital and social media campaigns, and would work with New Era on a "customized in-game feature to further enhance the New Era brand and portfolio as well as provide digital and social media support ahead of and during game days."

The retail space, co-owned by AEG and New Era, will "serve as a hub for fans, celebrities, athletes and visiting NHL and NBA teams to design their own custom headwear."

Visitors to The New Era D-Lab will be able to design "one-of-a-kind creations for their favorite teams across New Era's portfolio with the D-Lab's enhanced technology," according to New Era.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus."

In addition, The New Era D-Lab will host private tastemaker, celebrity and athlete endorsement events throughout the year.

According to Sean Ryan, vp-merchandise for AEG, "Since the inception of Staples Center, we have had a long-standing relationship with New Era, who has helped us commemorate such iconic moments as Kobe's last game and the L.A. Kings' Stanley Cup wins in 2012 and 2014.

"The ability for us to expand our relationship with New Era and partner with them across some of our most iconic assets provides us with the flexibility to meet the needs of our visitors and speaks to our mutual commitment to not only provide fans with the best selection of headwear in sports, but also one of the best experiences," said Ryan.

AEG is affiliated with or owns, manages or consults with more than 120 arenas, stadiums, theaters, clubs and convention centers worldwide, including The O2 Arena (London), AT&T Center (San Antonio), Barclays Center (Brooklyn, NY), AmericanAirlines Arena (Miami), Oracle Arena (Oakland) and BBVA Compass Stadium (Houston, which will host Super Bowl LI in February).

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