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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

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AT&T: 'Coffee Shop' (March Mad Ads Below)

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

New Era Caps Deal As Founding Partner For L.A. Live, NHL Kings, Microsoft Theater

By Barry Janoff

July 13, 2016: New Era caps, already found on MLB, NFL and NBA fields and courts, is expanding its entertainment presence, signing a multi-year deal to become a founding partner and exclusive headwear provider for L.A. Live, the four-million sq. ft., $3 billion downtown Los Angeles sports, residential and entertainment district that includes Staples Center, the Grammy Museum and the L.A. broadcast center for ESPN.

As part of the deal, handled under the auspices of L.A. Live owner AEG (Anschutz Entertainment Group), New Era also becomes the exclusive headwear supplier for the NHL's Los Angeles Kings (which play in Staples Center), Microsoft Theater and The Novo by Microsoft, the latter two of which are also part of L.A. Live.

In addition, New Era is building its own permanent retail space in L.A. Live, a 3,160 sq. ft. New Era D-Lab, inside Staples Center.

New Era already has an alliance with Staples Center, which also is home to the NBA's Lakers and Clippers and WNBA Sparks.

Financial terms of the deal were not released.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus," Chris Koch, president and CEO for Buffalo, NY-based New Era, said in a statement. "AEG has created a state-of-the-art facility in L.A. Live.

"As the only brand in sports history to have the exclusive MLB on-field, NFL sideline and NBA on-court headwear rights for all three major U.S. leagues at the same time, New Era is looking forward to showcasing our extensive product collection in a one-of-a-kind retail experience to everyone in attendance at this wonderful venue created by AEG," said Koch.

L.A. Live partners also include American Express, Anheuser-Busch (Budweiser), Coca-Cola, Microsoft, StubHub, Target, Toyota and Wells Fargo.

The New Era D-Lab, scheduled to open Dec. 1, will be located in the front of Staples Center on the corner of Chick Hearn Court and Figueroa, looking onto Microsoft Square.

To support the founding partnership, New Era will have traditional and LED signage throughout the L.A. Live campus.

With the Kings, which are owned by AEG, New Era will have signage throughout Staples Center on Kings' game days. New Era signage will also be featured throughout Microsoft Theater and The Novo by Microsoft.

AEG said it would support The New Era D-Lab and partnership through digital and social media campaigns, and would work with New Era on a "customized in-game feature to further enhance the New Era brand and portfolio as well as provide digital and social media support ahead of and during game days."

The retail space, co-owned by AEG and New Era, will "serve as a hub for fans, celebrities, athletes and visiting NHL and NBA teams to design their own custom headwear."

Visitors to The New Era D-Lab will be able to design "one-of-a-kind creations for their favorite teams across New Era's portfolio with the D-Lab's enhanced technology," according to New Era.

"Working with AEG provides us an unparalleled opportunity to showcase and activate New Era's brand within the L.A. Live campus."

In addition, The New Era D-Lab will host private tastemaker, celebrity and athlete endorsement events throughout the year.

According to Sean Ryan, vp-merchandise for AEG, "Since the inception of Staples Center, we have had a long-standing relationship with New Era, who has helped us commemorate such iconic moments as Kobe's last game and the L.A. Kings' Stanley Cup wins in 2012 and 2014.

"The ability for us to expand our relationship with New Era and partner with them across some of our most iconic assets provides us with the flexibility to meet the needs of our visitors and speaks to our mutual commitment to not only provide fans with the best selection of headwear in sports, but also one of the best experiences," said Ryan.

AEG is affiliated with or owns, manages or consults with more than 120 arenas, stadiums, theaters, clubs and convention centers worldwide, including The O2 Arena (London), AT&T Center (San Antonio), Barclays Center (Brooklyn, NY), AmericanAirlines Arena (Miami), Oracle Arena (Oakland) and BBVA Compass Stadium (Houston, which will host Super Bowl LI in February).

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