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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar292018

New Era Unites MLB Athletes, Artists, Musicians, Fans For ‘We Who Reign’

By Barry Janoff

March 29, 2018: Calling it the “largest MLB campaign in brand history,” New Era has unveiled a multi-media effort that features baseball stars and “kings and queens” from music, art and other genres, comparing its caps to royal crowns to show how they “represent something greater than your name.”

The campaign, “We Who Reign," is driving by the theme, “It’s the hard work, the hustle, and the struggle that will make you successful,” and that “the crown you wear represents your team, your city, your family, your empire.”

The anchor 90-second spot features such MLB players as Bryce Harper (Washington Nationals), Robinson Cano (Seattle Mariners), Mookie Betts (Boston Red Sox), Cory Seager (Los Angeles Dodgers), Javier Baez (Chicago Cubs), Marcus Stroman (Toronto Blue Jays), Dellin Betances (New York Yankees) and Jose Altuvé of defending World Series champion Houston Astros.

The campaign also embraces emerging and veteran musicians, producers, models, artists and creatives including Big Sean, YG, A$AP Ferg, Rich the Kid (pictured below), Mike WiLL Made-It, Dave East, Nigel Sylvester, Hebru Brantley, Victoria Brito, Cintia Dicker, Coco & Breezy and Kitty Cash.

Each are seen in 2018 versions of the official cap of MLB, the New Era AC 59FIFTY.

The effort was recently teased by New Era in a spot, “Claim The Crown.”

“‘We Who Reign’ explores New Era Cap's idea of modern day kingdoms, with the New Era AC 59FIFTY Fitted as the crown on both the playing field and in street culture,” Mark Maidment, svp-brand for New Era Cap, said in a statement.

The extended spot includes original work from the artists in the campaign, which along with the athletes and artists themselves will be featured in complementary efforts on Internet, social media and POP.

Lead agency is 72andSunny New York.

The spot, narrated by rapper Rakim, relates, “Everybody wants to be king, but what happens when that scene heats up and the whole kingdom is suddenly on your shoulders?

"It’s not all glory and gold, rings and trophies. It’s moving mountains and a concrete jungle. It’s they type of weight that can make mere mortals crumble . . .

“Only fools rule from the top. Real kings — we lead from the ground. So the question I pose to you, young king, are you ready to wear this crown?”

According to Maidment, “We wanted to underscore our deep-rooted relationship with MLB, while nodding to our natural connection to an influential creative class, and we're excited to partner with some of the best in the game across sports, music, art, and culture through this new campaign."

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