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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb142019

New Balance Makes Noise To Reboot Hoops Presence With Quiet Kawhi Leonard

By Barry Janoff

February 14, 2019: Kawhi Leonard is known as an All-Star player who speaks volumes with his game on the court but chooses to remain under the radar everywhere else: No boisterous outbursts, no confrontations with players, coaches or refs; no runs-in with media; no messy midnight tweets.

His big noise: Moving from the San Antonio Spurs to the Toronto Raptors this past off-season — which did irk San Antonio fans despite his winning a NBA title and Finals MVP with them in 2013-14 — and leaving Nike’s Jordan Brand to sign with New Balance this past November.

New Balance has taken his personality and amped it up just enough to feature him in his first campaign for the brand.

The effort, to support the launch of Leonard’s signature shoe line, is anchored by a TV spot, "We Got Now: Kawhi Leonard," that will air during NBA All-Star weekend, supported by digital, social media and POP.

New Balance will also have on-site presence in Charlotte, which is hosting the All-Star Game (Feb. 17) and surrounding events.

During the All-Star Game, Leonard will be playing with Team LeBron James and wearing his first NB signature shoes.

The campaign comes with several tag lines: “We Got Next,” “We Got Now,” “We came to change the game” and “Made for the ones who (the words ‘play by’ are crossed out and replaced with) rewrite the rules.”

In the spot, Leonard is first seen as a blurry image, which is then superimposed with the word Kawhi.

True to his character, Leonard does not speak in the spot.

Instead, text offers: “Kawhi doesn’t need the cameras. He doesn’t need your hot takes. He doens’t need to chase fouls or chase the comments or post selfies. You can follow him @ The Gym. Kawhi doesn’t need to get your attention. He already has it. Game speaks for itself.

Leonard populates the New Balance Web site, which is offering his kicks and performance gear.

New Balance is not the only brand seeking to boost its hoops presence this season.

Last year, Puma returned to the court for the first time in decades, signing several NBA rookies and veterans and inking Walt “Clyde” Frazier, who was a brand spokesperson in the 1970s during his Hall of Fame career.

Puma this week signed a deal to become an official NBA partner.

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