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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

AT&T Goes Old School With Shaq, Dr. J, Laettner In New March Madness Marketing

By Barry Janoff

March 17, 2015: If you are going into battle, even on the marketing landscape, it doesn't hurt to have proven warriors on your side.

AT&T, an official Corporate Champion partner of the NCAA, is revisiting its strategy of using basketball legends in marketing by featuring four of them to support the company's presence as a major player during March Madness and to tout its message of having the "strongest 4G LTE signal."

The four men all played in the NBA following stellar roles in past NCAA Tournaments:  Shaquille O'Neal (LSU 1989-92), Julius Erving (Massachusetts 1968-71), Clyde Drexler (Houston 1980-83) and Christian Laettner (Duke 1988-92).

Two years ago, an AT&T spot featured hoops legends Kareem Abdul-Jabbar, Bill Russell, Larry Bird and Earvin "Magic" Johnson, each of whom starred in college before going on to NBA Hall of Fame careers.

AT&T's multi-media campaign is anchored by a series of humorous spots in which the four icons bring their experiences and historical perspectives to the current games they are watching on TV, covering such issues as brackets, nicknames, upsets and Cinderella teams.

The campaign will also include and support such AT&T platforms as the U-Verse app, which enables people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone.

A stand-alone integrated campaign, "Where Will You Be?" includes a TV spot, "Beyond Madness," which shows that you don't have to miss history — here, a No. 16 seed finally beating a No. 1 seed (vaguely hinted to be Kentucky) — thanks to the U-verse app.

AT&T's presence during Final Four weekend in Indianapolis (April 3-6), where the Final Four and Championship Game will be played in Lucas Oil Stadium, includes on-site ads, activations and as presenting sponsor of the March Madness Music Fest, (along with co-Corporate Champions Coca-Cola and Capital One), which includes the AT&T Block Party.

This year's campaign follows spots from the 2014 Tournament that featured techies Charlie and Frank, who worked 24/7 to improve AT&T networks, links and other applications to help connect fans with the games.

AT&T has been an official partner of the NCAA since 2007. Between 2005-2014, 279 different marketers totaled some $7.5 billion worth of national TV ad expenditures, according to marketing and research firm Kantar Media, New York.
 
The Top Ten spenders since 2004: General Motors ($83.2 million), AT&T ($61.9 million), Coca-Cola ($41.7 million), Anheuser-Busch ($41.6 million), Capital One ($41.2 million), Samsung ($31.8 million), Southwest Airlines ($31.5 million), Volkswagen ($29.3 million), Allstate ($28.5 million) and Unilever ($27.7 million).

Since 2004, the top two categories in terms of marketing spend are automotive ($216.9 million, 19.1% of total spend) and telecommunications ($128.5 million, 11.3%), led by AT&T, Dish and Sprint.

Media exposure to NCAA corporate partners reached a record $112.8 million in 2014 from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations. Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), aided by having the 2014 Final Four and Championship Game played in AT&T Stadium in North Texas.

Spend for a 30-second spot is expected to set a new record during Final Four games on Turner Broadcasting's TBS and the Championship Game on CBS. The average price of a 30-second spot during the 2014 Championship Game was a record $1.5 million, a 5% increase over 2013 ($1.42 million), according to Kantar.

TV spots are from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

In "Strong Nickname," the discussion of how players got their nicknames leads to Shaq, not so light on his feet but still jiggy with the moves, demonstrating the origin of his nickname "The Big Dance."

In "Strong Team," the legends agree that the strongest teams geret to cut down the nets. But Laettner, who is lounging on a hammock, adds that you can't just rest on your laurels, even though, as he says somewhat smugly, "I literally made this hammock out of laurels so that I could rest on them." He then explains as he points to spots on the mesh-laced hammock, "This is the '91 championship net, this is the '92 championship net, these red, white and blue ones are from my backyard when I was a kid." The others silently agree that, as the recent biopic on ESPN related, I Hate Christian Laettner.

"Bracket Curls" finds Drexler curling a weight made in the shape of March Madness brackets.

"Upset" sees the guys talking about underdogs coming through in clutch times, which leads Shaq to state that during the Tournament you should follow the Cinderella team, which he illustrates with a glass slipper and by making a noise like a clopping horse, much to the dismay of the others.

The spot for U-verse, "Beyond Madness," encourages people to get the app so that even if they are away from their TV they won't miss history, as in this commercial when a No. 16 seed defeats a No. 1 seed for the first time in NCAA Tournament history — with the losing team looking a lot like Kentucky.

How AT&T Got $46M In Media Value From OSU Title Game

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