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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar182015

AT&T Goes Old School With Shaq, Dr. J, Laettner In New March Madness Marketing

By Barry Janoff

March 17, 2015: If you are going into battle, even on the marketing landscape, it doesn't hurt to have proven warriors on your side.

AT&T, an official Corporate Champion partner of the NCAA, is revisiting its strategy of using basketball legends in marketing by featuring four of them to support the company's presence as a major player during March Madness and to tout its message of having the "strongest 4G LTE signal."

The four men all played in the NBA following stellar roles in past NCAA Tournaments:  Shaquille O'Neal (LSU 1989-92), Julius Erving (Massachusetts 1968-71), Clyde Drexler (Houston 1980-83) and Christian Laettner (Duke 1988-92).

Two years ago, an AT&T spot featured hoops legends Kareem Abdul-Jabbar, Bill Russell, Larry Bird and Earvin "Magic" Johnson, each of whom starred in college before going on to NBA Hall of Fame careers.

AT&T's multi-media campaign is anchored by a series of humorous spots in which the four icons bring their experiences and historical perspectives to the current games they are watching on TV, covering such issues as brackets, nicknames, upsets and Cinderella teams.

The campaign will also include and support such AT&T platforms as the U-Verse app, which enables people to watch live NCAA March Madness games on their TV, computer, tablet  or smartphone.

A stand-alone integrated campaign, "Where Will You Be?" includes a TV spot, "Beyond Madness," which shows that you don't have to miss history — here, a No. 16 seed finally beating a No. 1 seed (vaguely hinted to be Kentucky) — thanks to the U-verse app.

AT&T's presence during Final Four weekend in Indianapolis (April 3-6), where the Final Four and Championship Game will be played in Lucas Oil Stadium, includes on-site ads, activations and as presenting sponsor of the March Madness Music Fest, (along with co-Corporate Champions Coca-Cola and Capital One), which includes the AT&T Block Party.

This year's campaign follows spots from the 2014 Tournament that featured techies Charlie and Frank, who worked 24/7 to improve AT&T networks, links and other applications to help connect fans with the games.

AT&T has been an official partner of the NCAA since 2007. Between 2005-2014, 279 different marketers totaled some $7.5 billion worth of national TV ad expenditures, according to marketing and research firm Kantar Media, New York.
 
The Top Ten spenders since 2004: General Motors ($83.2 million), AT&T ($61.9 million), Coca-Cola ($41.7 million), Anheuser-Busch ($41.6 million), Capital One ($41.2 million), Samsung ($31.8 million), Southwest Airlines ($31.5 million), Volkswagen ($29.3 million), Allstate ($28.5 million) and Unilever ($27.7 million).

Since 2004, the top two categories in terms of marketing spend are automotive ($216.9 million, 19.1% of total spend) and telecommunications ($128.5 million, 11.3%), led by AT&T, Dish and Sprint.

Media exposure to NCAA corporate partners reached a record $112.8 million in 2014 from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations. Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), aided by having the 2014 Final Four and Championship Game played in AT&T Stadium in North Texas.

Spend for a 30-second spot is expected to set a new record during Final Four games on Turner Broadcasting's TBS and the Championship Game on CBS. The average price of a 30-second spot during the 2014 Championship Game was a record $1.5 million, a 5% increase over 2013 ($1.42 million), according to Kantar.

TV spots are from BBDO Worldwide siblings BBDO NY and BBDO Atlanta.

In "Strong Nickname," the discussion of how players got their nicknames leads to Shaq, not so light on his feet but still jiggy with the moves, demonstrating the origin of his nickname "The Big Dance."

In "Strong Team," the legends agree that the strongest teams geret to cut down the nets. But Laettner, who is lounging on a hammock, adds that you can't just rest on your laurels, even though, as he says somewhat smugly, "I literally made this hammock out of laurels so that I could rest on them." He then explains as he points to spots on the mesh-laced hammock, "This is the '91 championship net, this is the '92 championship net, these red, white and blue ones are from my backyard when I was a kid." The others silently agree that, as the recent biopic on ESPN related, I Hate Christian Laettner.

"Bracket Curls" finds Drexler curling a weight made in the shape of March Madness brackets.

"Upset" sees the guys talking about underdogs coming through in clutch times, which leads Shaq to state that during the Tournament you should follow the Cinderella team, which he illustrates with a glass slipper and by making a noise like a clopping horse, much to the dismay of the others.

The spot for U-verse, "Beyond Madness," encourages people to get the app so that even if they are away from their TV they won't miss history, as in this commercial when a No. 16 seed defeats a No. 1 seed for the first time in NCAA Tournament history — with the losing team looking a lot like Kentucky.

How AT&T Got $46M In Media Value From OSU Title Game

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