Top
QUICK HITS

• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May112011

Chew On This: Paul Chibe, Anheuser-Busch's New CMO Comes From Wrigley

Paul ChibeMay 11, 2011: Anheuser-Busch is finally stuck on the person who will head up the brewer's U.S. marketing efforts — Paul Chibe, a marketing veteran who most recently spent more than a decade with Wm. Wrigley Jr. Co.

Chibe is scheduled to start at Anheuser-Busch on June 1. He left Wrigley in late February, according to the company.

Anheuser-Busch brand Bud Light this year became the official beer sponsor of the NFL. replacing Coors Light. Anheuser-Busch also has individual deals with 28 NFL teams an is the exclusive Super Bowl broadcast partner with each of the network's that airs the game.

In addition, Anheuser-Busch has a marketing deal with Major League Baseball, 26 MLB teams and the NBA, according to the company.

Chibe fills a spot vacant since January, when Keith Levy, the company's vp-marketing in the U.S., departed to "pursue other opportunities." Levy, who had been with the company since 1987, assumed some of the market duties that became available when Tony Ponturo, the company's vp-global media and sports marketing, departed in December 2008.

In 2008, Anheuser-Busch merged with InBev, creating the world's largest brewer by sales.

According to St. Louis-based Anheuser-Busch, U.S. marketing had fallen on an interim basis under the auspices of Frank Abenante, global vp-brands and insights. The beer maker said that Abenante would continue to work with Dave Peacock, U.S. commercial division head, "until Chibe's transition is completed."

Chibe worked at Chicago-base Wrigley for more than 11 years, most recently as GM and vp-gum and mints division in the U.S.

Chibe's resume also includes marketing and new products at PepsiCo's Quaker Oats and six years at Leaf International, which manufactures such candies as Whoppers, Milk Duds, PayDay and Jolly Rancher.

Anheuser-Busch Marketing Getting Rebrewed As Levy Departs

Back to Finances

Back to Home Page