Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun102010

NBA Nets: How To Succeed In Marketing Despite Losing 70 Games

June 10, 2010: The team is called the Nets, but they might as well be the phoenix, the mythical bird that is reborn from a fire of its own ashes.

The Nets went 12-70 in 2009-10, among the worst records in NBA history. But in 2010-11 the Nets will have a new principal owner in Mikhail Prokhorov; a new home with the team moving from the Izod Center to Prudential Center in Newark, NJ, until settling in its permanent home, Barclays Center in Brooklyn, whose planned completion is expected for the 2011-12 season; and new head coach, Avery Johnson.

The Nets are using this, plus the presence of part owner Jay-Z, to attract the attention of free agent LeBron James.

Under the direction of Brett Yormark, CEO of Nets Basketball and Brooklyn Sports Entertainment, there has been no shortage of marketing power. The team's Web site lists nearly 90 marketing partners, including Aflac, Canon, LG, McDonald's. Gatorade, Sony, State Farm and TD Bank.

The Nets also have a formidable group of companies that have signed on as partners for the Barclays Center: ADT, EmblemHealth, Haier, MetroPCS, Cushman & Wakefield, MGM Grand at Foxwoods, Jones Soda Co., Phillips-Van Heusen, Anheuser-Busch and High Point Solutions. Financial firm Barclays has a 20-year naming rights deal for the venue.

The Nets have been running a multi-media campaign touting the team's resurgence and season tickets for next season, including TV during the NBA Finals, print and Internet, and also have signed a new sponsor for its off-season, Cure Auto Insurance. Cure's presenting sponsorship will run until the opening day of training camp.  The Princeton, NJ-based company will continue as a partner of Nets Basketball throughout the 2010-11 season.
 
Cure Auto Insurance will be included on all Nets communications, including press banners, press releases, e-mail campaigns, the team's Web site and advertising. The company also will have presence on all materials associated with basketball clinics, community programs, season ticket holder events, ticket sales collateral, the team’s 2010 NBA Draft Party, and auditions for the Nets’ entertainment teams.

“The Nets will be generating a lot of attention this summer and our partnership will enable us to be part of the excitement and strengthen our awareness in the marketplace in a unique way,” Eric Poe, COO for Cure Auto Insurance, said in a statement.
 
As part of this alliance, the Nets’ Facebook and Twitter pages are running a Cure Auto Insurance NBA Draft VIP sweepstakes in which four grand prize winners will receive exclusive access to draft-related experiences staged by the Nets.

Avery Johnson, who has been working for ESPN as an NBA analyst, coached the Dallas Mavericks for more than three seasons, going 194-70 and leading the team to the NBA Finals in 2006, but losing to the Miami Heat, He was fired after the 2007-08 season following a first-round playoff loss to the New Orleans Hornets.

Nets Continue To Sign Marketing Partners For Brooklyn, Barclays Center

Back to NBA

Back to Home Page