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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun102010

NBA Nets: How To Succeed In Marketing Despite Losing 70 Games

June 10, 2010: The team is called the Nets, but they might as well be the phoenix, the mythical bird that is reborn from a fire of its own ashes.

The Nets went 12-70 in 2009-10, among the worst records in NBA history. But in 2010-11 the Nets will have a new principal owner in Mikhail Prokhorov; a new home with the team moving from the Izod Center to Prudential Center in Newark, NJ, until settling in its permanent home, Barclays Center in Brooklyn, whose planned completion is expected for the 2011-12 season; and new head coach, Avery Johnson.

The Nets are using this, plus the presence of part owner Jay-Z, to attract the attention of free agent LeBron James.

Under the direction of Brett Yormark, CEO of Nets Basketball and Brooklyn Sports Entertainment, there has been no shortage of marketing power. The team's Web site lists nearly 90 marketing partners, including Aflac, Canon, LG, McDonald's. Gatorade, Sony, State Farm and TD Bank.

The Nets also have a formidable group of companies that have signed on as partners for the Barclays Center: ADT, EmblemHealth, Haier, MetroPCS, Cushman & Wakefield, MGM Grand at Foxwoods, Jones Soda Co., Phillips-Van Heusen, Anheuser-Busch and High Point Solutions. Financial firm Barclays has a 20-year naming rights deal for the venue.

The Nets have been running a multi-media campaign touting the team's resurgence and season tickets for next season, including TV during the NBA Finals, print and Internet, and also have signed a new sponsor for its off-season, Cure Auto Insurance. Cure's presenting sponsorship will run until the opening day of training camp.  The Princeton, NJ-based company will continue as a partner of Nets Basketball throughout the 2010-11 season.
 
Cure Auto Insurance will be included on all Nets communications, including press banners, press releases, e-mail campaigns, the team's Web site and advertising. The company also will have presence on all materials associated with basketball clinics, community programs, season ticket holder events, ticket sales collateral, the team’s 2010 NBA Draft Party, and auditions for the Nets’ entertainment teams.

“The Nets will be generating a lot of attention this summer and our partnership will enable us to be part of the excitement and strengthen our awareness in the marketplace in a unique way,” Eric Poe, COO for Cure Auto Insurance, said in a statement.
 
As part of this alliance, the Nets’ Facebook and Twitter pages are running a Cure Auto Insurance NBA Draft VIP sweepstakes in which four grand prize winners will receive exclusive access to draft-related experiences staged by the Nets.

Avery Johnson, who has been working for ESPN as an NBA analyst, coached the Dallas Mavericks for more than three seasons, going 194-70 and leading the team to the NBA Finals in 2006, but losing to the Miami Heat, He was fired after the 2007-08 season following a first-round playoff loss to the New Orleans Hornets.

Nets Continue To Sign Marketing Partners For Brooklyn, Barclays Center

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