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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec012010

Are The Brooklyn-Bound Nets Driving The NBA's Worldwide Marketing Strategy?

By Barry Janoff, Executive Editor

December 1, 2010: The NBA's marketing foray into China and Europe continues to build, with teams and players finding  ways to tap into a hoops-centric market that industry analysts indicate has topped 300 million fans.

The latest partnerships come from the Nets, a franchise struggling on the court but scoring in marketing and sponsorship deals both domestic and global. Adding to its array of international partnerships, team ownership has signed new sponsorship alliances with Peak, among China's leading sportswear and shoe companies, and Zippo lighters.

Financial terms of the deals were not disclosed. The partnerships are part of the strategy of Nets' majority owner Mikhail Prokhorov, a businessman and entrepreneur in his native Russia who is the first foreign-born owner of an NBA team, to turn the Nets into "the first global team in the NBA."

Peak, which in October 2008 became the Nets first partner based in China, has signed a deal that includes courtside, baseline, LED and center-scoreboard signage  during Nets home games at the Prudential Center, including regular season home games that will be broadcast in China this season.

In a separate deal, Zippo will receive "a variety of sponsorship entitlements" during the 2010-11 NBA season, including courtside signage during Nets home games, advertising local radio broadcasts of Nets games and advertising on the Nets' English and Russian official team Web sites.

Peak, which recently opened its first U.S. office in Los Angeles, includes among its NBA endorsers Jason Kidd, Shane Battier, Ron Artest, Darnell Jackson and Sasha Vujacic, according to the Peak Web site.

“Peak and Zippo are exciting international brands that align perfectly with our global objectives,” Brett Yormark, Nets CEO, said in a statement. “While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners. As we form these alliances, it is clear that our message of providing value is resonating throughout the international business community.”

According to Jim Xu, CEO for Peak, “We are excited to continue in a partnership with the Nets and realize the powerful benefits of building our business through Nets Basketball in the U.S.’ No. 1 media market."

Zippo, which sells its product line in more than 160 countries, views the Nets alliance as a doorway to building global sales. “Aligning with the Nets gives us traction in two key markets in Russia and the United States,” David Warfel, Zippo’s global marketing director, said in a statement. “Our strategy of product diversification and foreign market penetration can be realized through this partnership. We can leverage our entitlements to promote our Outdoor Line in the U.S. and build awareness in Russia.”

"While we continue the globalization of the team, we also remain committed to serving as a marketing solution for international partners."

The Nets are fast-tracking their strategy to become a global brand, which should help boost their fan and marketing base when the franchise moves from New Jersey to its new Barclays Center arena in Brooklyn, NY, scheduled for 2012. U.K.-based Barclays, which paid $400 million for a 20-year naming rights deal, is on board with the Nets' global tactics. The team also extended its international reach in October via sponsorship alliances with Aeroflot, Russia’s leading air carrier, and with vodka brand Stolichnaya.

In addition to their pre-season games in China and a pre-season stop in Russia in October, the team will playing in the NBA’s first-ever regular season games in Europe in March when they face the Toronto Raptors in London in a pair of games at the O2, which in 2012 will host basketball games during the Summer Olympics.

China Keeps Calling, The NBA Keeps Answering

What Jersey Sales In China Tell Us About The NBA's Global Reach

Nets At Forefront Of NBA's Global Marketing Spirit


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