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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May302012

Calvin Klein Fashions Marketing Alliance With NBA's Brooklyn Nets, Barclays Center

By Barry Janoff

May 30, 2012: Despite the team's uncertain roster on the court for the 2012-13 season, the Brooklyn Nets continue to build one of the strongest marketing rosters in the NBA.

Team owners said that fashion firm Calvin Klein has signed a "fully integrated strategic marketing alliance" with the Nets and their new home venue, Barclays Center. The company's pact to become a founding partner includes a multitude of sponsorship, activation and fan experiential opportunities.

Financial terms were not disclosed.

In addition to Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp., founding partners for Barclays Center include Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include Anheuser-Busch, Coca-Cola, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Tyco and Willis.

The franchise said specific activation would include the presenting sponsorship for both the “Calvin Klein Courtside Club” and the “Calvin Klein VIP Entrance” (which will be located on Atlantic Avenue at Barclays Center), Calvin Klein branding on courtside seats, TV-visible courtside and baseline signage, a branded backdrop "during certain marquee events" and a "major advertising presence" via “Street-to-Seat” brand signage and exposure at Barclays Center.

Barclays Center is scheduled to open in September 2012 with 18,200 seats for basketball and up to 19,000 seats for concerts. It will also have 100 luxury suites, four bars/lounges, three clubs and a restaurant.

“The premium positioning and treatment of the Calvin Klein brand within this amazing new venue will serve to further enhance the consumer experience and reinforce our brand image to an engaged audience,” Tom Murry, president and CEO for Calvin Klein, Inc., said in a statement. “We are looking forward to participating in the exciting and compelling lineup of world class events and performances that Barclays Center is assembling.”
 
According to Brett Yormark, CEO for Barclays Center and the Brooklyn Nets, “The Calvin Klein brand is one of the finest and most fashionable in the world and its message of excellence aligns perfectly with the premium experience at Barclays Center . . . We are pleased that Calvin Klein, Inc. has become a founding partner for Barclays Center as we continue our commitment to bring premier brands to Brooklyn and to the world’s number one market.”

Brooklyn Nets Are Open For Business

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