Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Mar172014

Northwestern Mutual Ensures Eyes Of March During Men's, Women's Hoop Tourneys

By Barry Janoff

March 17, 2014: Northwestern Mutual has punched its marketing ticket for both the NCAA Div. I Men's And Women's Basketball Tournaments, with multi-layered activation that is set to encompass TV, Internet, social media, on-site activation at both Final Four events and, in a look ahead, an opportunity to win tickets to the 2015 Final Four.

Northwestern Mutual, an official corporate partner of the NCAA, will focus a chunk of its efforts around original content, including Northwestern Mutual Presents Planning for Success, a 30-minute special that will look at the role that "preparation, style and execution play in the success of prominent NCAA coaches"; and Team Confidential, which features coaches discussing various issues relative to preparation and planning  for the NCAA championship.

Two main spots, "Build" and "Earn," have previously aired. Both will run on-air and online.

The Milwaukee-based insurance firm will have significant presence at the bookend events of the tournament, Northwestern Mutual will be primary sponsor of the men's First Four games on truTV, to be played March 18-19 in the University of Dayton (Ohio) Arena.

Mutual will then sponsor local events in Dallas and North Texas, site of the men's Final Four, April 5-7 in AT&T Stadium; and Nashville, site of the women's Final Four in Bridgestone Arena, April 6-8.

The weeks in between will include TV on CBS, TNT, TBS, and truTV; and Web and mobile advertising on NCAA March Madness Live, which provides multi-screen digital access to all 67 games of the men's basketball tournament.

The Northwestern Mutual "NCAA Madness Bracket Challenge" is offering a trip to the Men's Div. I 2015 Final Four in Indianapolis. (Details here.)

In Dallas, the company will be presenting sponsor of the 2014 Coaches vs. Cancer Coaches Huddle, on April 4, Final Four Friday, a fundraising event in Dallas attended by former and current NCAA basketball coaches.

Also in Dallas, the Northwestern Mutual Road to the Final Four 5K is scheduled for April 5. Both events will benefit pediatric cancer research through the American Cancer Society.

In Nashville, Northwestern Mutual will be presenting sponsor for the 4Kay Run, held in honor of the late Kay Yow, North Carolina State head women's basketball coachwho passed away from cancer in 2009. Proceeds benefit cancer research through the Kay Yow Cancer Fund.

"As a corporate NCAA partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve."

"Since we joined the NCAA as a corporate partner, we've found substantial opportunities around March Madness that are a great fit for our company and the communities we serve," Conrad York, vp-marketing for Northwestern Mutual, said in a statement. "Planning is an essential component to success, whether you are on or off the court. We help our clients plan for a secure financial future every day with our distinctive planning process."

Northwestern Mutual has had an corporate partnership with the NCAA since January 2012, including exclusivity in the life insurance, wealth management and retirement planning service categories.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Northwestern Mutual, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

Back to March Madness 2014

Back to Home Page