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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr222010

NCAA Nets 14-Year, $10.8B Deal With CBS, TBS To Cover March Madness

April 22, 2010: The marketing juggernaut that is March Madness is about to become more elegant and ornate. The NCAA has signed a new $10.8 billion, 14-year TV, Internet and wireless rights agreement with CBS Sports and Turner Broadcasting System to cover the celebration known as the Division I men’s basketball tournament.

The deal, which runs from 2011 through 2024, is the next generation of an 11-year, $6 billion deal CBS signed with the NCAA in 1999 to carry the Division I men’s basketball tournament. CBS and the NCAA have been tournament partners since 1982.

Under terms of the deal, all games for the first time will be shown live across four networks: CBS, TBS, TNT and truTV, the latter three owned by Time Warner subsidiary Turner Broadcasting. To accommodate the increased coverage, the NCAA said its Division I Board of Directors is expected to approve at a meeting on April 29 the expansion of the field from 65 to 68 teams. The NCAA also left the door open for more expansion in the future.

“This is an important day for intercollegiate athletics and the 400,000 student-athletes who compete in NCAA sports,” NCAA interim president Jim Isch said in a statement. “This agreement will provide on average more than $740 million annually to our conferences and member schools to help student-athletes in 23 sports learn and compete.”

Beginning with the 2011 tournament, opening- , first- and second-round games will be aired live on CBS, TBS, TNT and truTV. CBS will provide coverage of the regional finals, as well as the Final Four including the national championship game through 2015. Beginning in 2016, coverage of the regional finals will be split between CBS and Turner, with the Final Four and the national championship game alternating yearly between CBS and TBS.

The 2011 Final Four is scheduled for April 2-4 at Reliant Stadium in Houston. Upcoming sites are the Superdome (New Orleans) in 2012, the Georgia Dome (Atlanta) in 2013, Cowboys Stadium in 2014, Lucas Oil Stadium (Indianapolis, site of the 2010 Final Four) in 2015 and Reliant Stadium again in 2016.

Under the new rights agreement, NCAA March Madness on Demand, the video player that provides live streaming video of the NCAA Division I men’s basketball championship, will continue to be launched from NCAA.com and CBSSports.com. Turner has also secured the rights for any Time Warner digital property. The player will be operated and developed by Turner and have enhanced digital rights "allowing the NCAA to deliver content for multiple Turner and Time Warner platforms."

According to the NCAA, the new deal "sustains the long-term financial stability of the Association. As with the current contract, approximately 96% of the revenue generated from this new agreement will be used to benefit student-athletes through either programs, services or direct distribution to member conferences and schools."

NCAA "corporate champions" include AT&T, Coca-Cola and the recently signed Capital One. "Corporate partners" are Enterprise, Hartford Insurance, Hershey's, LG Electronics, Lowe's, Kraft Foods' Planters, State Farm and the recently signed UPS.

This year’s broadcast of the championship game on CBS earned an average national household rating/share of 14.2/23, up 31% from a 10.8/18 last year, the highest rating in five years, per the NCAA and CBS Sports.

"The NCAA men’s basketball tournament has a rich tradition and is one of the most talked about sporting events every year, highlighted by the Final Four and the national championship game." — David Levy, TBS

“The NCAA men’s basketball tournament has a rich tradition and is one of the most talked about sporting events every year, highlighted by the Final Four and the national championship game," David Levy, president of sales, distribution and sports for Turner Broadcasting System, said in a statement. "We are well-positioned to monetize our investment in NCAA programming across three nationally distributed networks. With the combined linear and digital assets of these two large media companies we'll be able to maximize the exposure of the Tournament, as well as provide incomparable access for viewers."

ESPN, which was also vying for rights to the tournament, said in a statement, "We made an aggressive bid and believe our combination of TV distribution, digital capabilities, season-long coverage and year-round marketing would have served the interests of the NCAA and college fans very well. We remain committed to our unparalleled coverage of more than 1,200 men's and women's college basketball games each season."

The NCAA said that ESPN would continue to broadcast "a full complement of events over the coming years," such as the Division I women’s basketball championship, the College World Series and the hockey Frozen Four championship.

Marketers Show It Makes Dollars And Sense To Activate During March 'Adness'

UPS Ups Status With NCAA To Corporate Partner To Deliver More Goods

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