Special to NYSportsJournalism.com
March 25, 2015: The NCAA and IMG have signed a new ten-year alliance that focuses on marketing rights with the National Association of Basketball Coaches and Women’s Basketball Coaches Assn., includes extended rights for publishing programs, licensing agreements, and assistance with championship ticketing sales; and broadens their relationship in several new key areas.
Financial terms of the new deal with IMG, which as been partnered with the NCAA since 1975, were not disclosed. IMG handles marketing, events, sponsorships and representation in sports, fashion and media worldwide,
As part of the new pact, IMG, through its licensing affiliate, the Collegiate Licensing Company, IMG will continue to manage the NCAA’s trademark licensing program, as well as the equipment supplier program for NCAA championships. This also includes the sale of officially licensed NCAA products, such as NCAA championship basketballs, baseballs, volleyballs, and softballs.
Retails sales of college merchandise tops $4.6 billion annually, according to IMG College.
IMG, the exclusive licensed publisher and vendor for all NCAA championship game programs, including both print and digital formats, will continue to cover all 90 NCAA Division I, II and III championships in 23 sports, held annually at more than 600 sites.
Among the new platforms, IMG will handle sales representation of the NABC and WBCA programs at various club meetings, awards shows, professional development programs, fantasy camps, marketing symposia, and other events throughout the year.
Also new, ticket sales to select NCAA championship events will be run by a new operation in Indianapolis,where the NCAA is headquartered, that will be managed and staffed by IMG Learfield Ticket Solutions.
"We’re honored to extend, expand and strengthen our relationship with an organization that is vital to the continued growth and success of college sports.”
“IMG has tremendous reach in the collegiate market and with many of our NCAA member schools," Mark Lewis, evp-championships and alliances for the NCAA, said in a statement. "We’re excited about the opportunities this expanded relationship will bring to the assets we have to offer in the market place to strengthen our current programs and activations."
According to Ben Sutton Jr., chairman and president for IMG’s College Division, “IMG is proud to have been partnered with the NCAA since 1975. We’re honored to extend, expand and strengthen our relationship with an organization that is absolutely vital to the continued growth and success of college sports.”
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