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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

Bar None: NCAA Continues To Play In The Candy Aisle With Extended Hershey Deal

Special to NYSportsJournalism.com

March 7, 2017: Relating that "Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," the Hershey Co. enters the coming basketball tournament with a new five-year deal to continue its role as "official confectionery partner."

Financial terms of the extended alliance were not shared.

The deal enables the brand to launch multi-media marketing using official NCAA logos and markings as well as maintain Reese’s position as title sponsor of the Reese’s College All-Star Game and to host a kick-off to Final Four weekend with Reese’s Final Four Friday.

The Hershey Co. has been an official partner of the NCAA since 2009. Hersey is also an official partner with the U.S. Olympic Committee.

"Reese’s brand is all about fun and NCAA March Madness is arguably the most fun, exciting and highly-anticipated event in college sports," Kristen Riggs, senior marketing director, Reese’s brand, said in a statement. "We want to inspire fans and consumers to go for it and get into the game day spirit even more passionately than before.

"Whether on the basketball court, cheering in the stands or enjoying the action from home, Reese’s brand wants to be a part of your celebrations. We couldn’t be more thrilled to continue our partnership with the NCAA," said Riggs.

The 9th annual Reese’s College All-Star Game is scheduled for March 31st in the University of Phoenix Stadium, site of the men’s Final Four (April 1) and title game (April 3).

The game features 20 of the top NCAA Div. I senior college basketball student-athletes nationwide and will be broadcast live on CBS Sports Network. College basketball head coaches Josh Pastner (Georgia Tech) and Tad Boyle (Colorado) will lead the East and West teams.

The Reese’s College All-Star Game is part of the fifth annual Reese’s Final Four Friday. Open to the public, it  features each of the Final Four teams in their last open practice before Saturday’s national semifinal games. A variety of special entertainment, tributes and fan activities will take place throughout the day.

According to Katy Mollica, vp-property partnerships for Turner Sports, "The Hershey Co. and Reese’s brand are iconic brands that have contributed to the success and enthusiasm around college sports, notably Final Four weekend.

"With brand strategy that extends well beyond on the ground events, to include retail and nationwide marketing activations, we are excited to continue to sweeten the experience for fans nationwide."

Entering March Madness, NCAA marketing partners include corporate champions AT&T, Capital One and Coca-Cola; and corporate partners Allstate, Amazon Echo, Bing (Microsoft), Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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