NCAA Expands March Madness Intel VR Platform With More Games, More Options
Tuesday, March 13, 2018 at 03:27PM in Intel, March Madness, March Madness, NCAA, VR, sports marketing

NYSJ Sports-Entertainment Business News Service

March 13, 2018: March Madness is all about getting up-close and personal with the teams, players and action, and to that end the NCAA said it has expanded its virtual reality coverage would be available this year for 21 games – the most in Tournament history.

The March Madness Live VR app, powered by IntelTrue VR — developed by Turner Sports, in partnership with CBS Sports and the NCAA  —  will offer people an “immersive virtual experience” with select games beginning with the first and second rounds and continuing throughout the Sweet 16, Elite 8, Final Four and National Championship.

The app offers a “virtual courtside seat via two ticket options.”

Expanded VR comes as NCAA March Madness Live — the exclusive live-streaming suite of products developed by Turner Sports in partnership with CBS and the NCAA offering multiple ways to engage with live coverage for all 67 games of the 2018 NCAA Division I Men’s Basketball Championship — has been made available across 16 platforms, the most in the product’s history.

NCAA March Madness Live VR is available to download for free at the Oculus Store and the Google Play store.

During the first and second rounds, audio will include game commentary from the telecasts across TBS, CBS, TNT and truTV.

For Sweet 16 and Elite 8 action, people will have exclusive play-by-play and dedicated game commentary.
Virtual courtside seat ticket options include:
• VR Ticket: $2.99 per game: “People can watching teams in VR by selecting the camera they want to watch from or via fully-produced VR coverage incorporating multiple courtside cameras and sounds from inside the arena, including center court, the three-point line, under the hoop or in the crowd.”

• VR Tournament Pass: $19.99: People can “bundle the experience to access all 21 games and features available in VR, with commentary.
NCAA March Madness Live VR will also provide access to an interactive bracket that updates throughout the tournament, full length game replays, highlights from all games in 2D and VR, and video-on-demand that includes behind-the-scene access, coach and player interviews and more.

In addition, Intel True View enables people to relive game action with 360-degree views of the best highlights from the Final Four.

Intel is an official corporate partner of the NCAA.

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