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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

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Oct072013

NCAA Has It Their Way, Adds Burger King To Corporate Menu With Multi-Year Deal

By Barry Janoff

October 7, 2013: After testing a limited promotion with the NCAA earlier this year, Burger King has decided to go all-in, signing a three-year deal making it an official corporate partner and the official quick service restaurant of the NCAA.

The alliance will be a supported by year-round marketing program with sponsorships of all 89 college sports championships, including March Madness and the NCAA men's and women's Div. 1 basketball Final Four.

Financial details were not disclosed.

"By partnering with the NCAA, we will join in the brand's commitment to education and college athletics creating a national and local marketing platform that truly connects our two iconic brands with the fans that love them," Eric Hirschhorn, CMO-North America for Burger King Worldwide, said in a statement. "We are inspiringly passionate about great food and quality service. The goal is to embed the Burger King brand in the fan excitement surrounding [the] NCAA March Madness championship and the other 89 NCAA championships."

The Burger King-NCAA partnership adds a significant player to the list of QSR and fast-feeder brands officially aligned with sports leagues. Rival McDonald's has been getting national exposure as an official marketing partner of the NHL and NFL, which also lists Papa John's on its roster. Taco Bell is an official NBA and MLB partner.

The Burger King deals includes media, merchandising and on-site event opportunities, and allows the brand to use all NCAA trademarks and logos.

Miami-headquartered Burger King said it would have a customized, national TV campaign surrounding the NCAA Men's Basketball Tournament on TNT, TBS, truTV and CBS; as well as a "comprehensive digital campaign" on March Madness Live, NCAA.com, Bleacher Report and CBSSports.com.

The deal was  part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King, official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

Burger King partnered with the NCAA for a "Be the King" sweepstakes, driven via social media, that was tied to March Madness 2013. In 2009, Burger King sponsored on-air polls conducted by CBS Sports relating to college football and basketball, including March Madness and the Final Four.

According to Keith Martin, managing director for NCAA championships and alliances, "Burger King is one of the most recognized national and global quick service restaurant brands in the food service industry, and we're excited they've decided to join our corporate champion and partner family in support of NCAA student-athletes and NCAA championships."

As part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four."

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four," said Martin. "We look forward to Burger King brand's participation in our corporate partner family and its commitment to education and college athletics."

"Burger King brand's extensive franchisee network and guest base is clearly passionate about great food and quality service, just as fans of intercollegiate athletics are deeply connected to and engaged with the schools they support," Chris Simko, svp-CBS Sports sales and marketing, said in a statement. "We are excited to launch this partnership between Burger King, the NCAA, CBS and Turner, providing more frequent NCAA championship interaction for these audiences across more touch points than ever before."

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