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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct072013

NCAA Has It Their Way, Adds Burger King To Corporate Menu With Multi-Year Deal

By Barry Janoff

October 7, 2013: After testing a limited promotion with the NCAA earlier this year, Burger King has decided to go all-in, signing a three-year deal making it an official corporate partner and the official quick service restaurant of the NCAA.

The alliance will be a supported by year-round marketing program with sponsorships of all 89 college sports championships, including March Madness and the NCAA men's and women's Div. 1 basketball Final Four.

Financial details were not disclosed.

"By partnering with the NCAA, we will join in the brand's commitment to education and college athletics creating a national and local marketing platform that truly connects our two iconic brands with the fans that love them," Eric Hirschhorn, CMO-North America for Burger King Worldwide, said in a statement. "We are inspiringly passionate about great food and quality service. The goal is to embed the Burger King brand in the fan excitement surrounding [the] NCAA March Madness championship and the other 89 NCAA championships."

The Burger King-NCAA partnership adds a significant player to the list of QSR and fast-feeder brands officially aligned with sports leagues. Rival McDonald's has been getting national exposure as an official marketing partner of the NHL and NFL, which also lists Papa John's on its roster. Taco Bell is an official NBA and MLB partner.

The Burger King deals includes media, merchandising and on-site event opportunities, and allows the brand to use all NCAA trademarks and logos.

Miami-headquartered Burger King said it would have a customized, national TV campaign surrounding the NCAA Men's Basketball Tournament on TNT, TBS, truTV and CBS; as well as a "comprehensive digital campaign" on March Madness Live, NCAA.com, Bleacher Report and CBSSports.com.

The deal was  part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King, official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

Burger King partnered with the NCAA for a "Be the King" sweepstakes, driven via social media, that was tied to March Madness 2013. In 2009, Burger King sponsored on-air polls conducted by CBS Sports relating to college football and basketball, including March Madness and the Final Four.

According to Keith Martin, managing director for NCAA championships and alliances, "Burger King is one of the most recognized national and global quick service restaurant brands in the food service industry, and we're excited they've decided to join our corporate champion and partner family in support of NCAA student-athletes and NCAA championships."

As part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four."

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four," said Martin. "We look forward to Burger King brand's participation in our corporate partner family and its commitment to education and college athletics."

"Burger King brand's extensive franchisee network and guest base is clearly passionate about great food and quality service, just as fans of intercollegiate athletics are deeply connected to and engaged with the schools they support," Chris Simko, svp-CBS Sports sales and marketing, said in a statement. "We are excited to launch this partnership between Burger King, the NCAA, CBS and Turner, providing more frequent NCAA championship interaction for these audiences across more touch points than ever before."

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