Top
NEWS REAL

Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SB LIII: Run With Gurley See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct072013

NCAA Has It Their Way, Adds Burger King To Corporate Menu With Multi-Year Deal

By Barry Janoff

October 7, 2013: After testing a limited promotion with the NCAA earlier this year, Burger King has decided to go all-in, signing a three-year deal making it an official corporate partner and the official quick service restaurant of the NCAA.

The alliance will be a supported by year-round marketing program with sponsorships of all 89 college sports championships, including March Madness and the NCAA men's and women's Div. 1 basketball Final Four.

Financial details were not disclosed.

"By partnering with the NCAA, we will join in the brand's commitment to education and college athletics creating a national and local marketing platform that truly connects our two iconic brands with the fans that love them," Eric Hirschhorn, CMO-North America for Burger King Worldwide, said in a statement. "We are inspiringly passionate about great food and quality service. The goal is to embed the Burger King brand in the fan excitement surrounding [the] NCAA March Madness championship and the other 89 NCAA championships."

The Burger King-NCAA partnership adds a significant player to the list of QSR and fast-feeder brands officially aligned with sports leagues. Rival McDonald's has been getting national exposure as an official marketing partner of the NHL and NFL, which also lists Papa John's on its roster. Taco Bell is an official NBA and MLB partner.

The Burger King deals includes media, merchandising and on-site event opportunities, and allows the brand to use all NCAA trademarks and logos.

Miami-headquartered Burger King said it would have a customized, national TV campaign surrounding the NCAA Men's Basketball Tournament on TNT, TBS, truTV and CBS; as well as a "comprehensive digital campaign" on March Madness Live, NCAA.com, Bleacher Report and CBSSports.com.

The deal was  part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King, official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

Burger King partnered with the NCAA for a "Be the King" sweepstakes, driven via social media, that was tied to March Madness 2013. In 2009, Burger King sponsored on-air polls conducted by CBS Sports relating to college football and basketball, including March Madness and the Final Four.

According to Keith Martin, managing director for NCAA championships and alliances, "Burger King is one of the most recognized national and global quick service restaurant brands in the food service industry, and we're excited they've decided to join our corporate champion and partner family in support of NCAA student-athletes and NCAA championships."

As part of a 14-year multi-media agreement with the NCAA, CBS and Turner Sports are licensed and collaborate on the NCAA corporate marketing program.

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four."

"Top brands continue to partner with the NCAA, Turner Sports and CBS Sports for exclusive access to 89 NCAA championships, which includes the Final Four," said Martin. "We look forward to Burger King brand's participation in our corporate partner family and its commitment to education and college athletics."

"Burger King brand's extensive franchisee network and guest base is clearly passionate about great food and quality service, just as fans of intercollegiate athletics are deeply connected to and engaged with the schools they support," Chris Simko, svp-CBS Sports sales and marketing, said in a statement. "We are excited to launch this partnership between Burger King, the NCAA, CBS and Turner, providing more frequent NCAA championship interaction for these audiences across more touch points than ever before."

Back to March Madness 2014

Back to Home Page