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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb242018

NBCU Said It Delivered Gold On ‘Best February Ever’ With Super Bowl, Olympics

By Barry Janoff

February 24, 2018: NBCUniversal appears to have scored on its promise to have the “Best February Ever” with the double-booking of two sports events that traditionally are the most-watched programs on TV.

According to NBCU, this year marked the first time one network televised both the Super Bowl and Winter Olympics four days apart, with Super Bowl LII on Feb.. 4 and the Winter Games starting Feb. 8.

NBCU said that  Super Bowl LII “posted a Total Audience Delivery of 118.2 million viewers — which will easily rank as year’s most-watched & most-dominant program”; and that the Olympics from PyeongChang “has delivered a TAD average of 20.6 million primetime viewers.”

 “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks and our owned television stations and affiliate partners,” Mark Lazarus, chairman for NBC Broadcasting and Sports, said in a statement.

At the start of the Winter Games, Dan Lovinger, evp-advertising sales for NBC Sports Group, said that "we have “surpassed $900 million in national ad sales for PyeongChang 2018.

“Advertisers continue to support the Olympics because they recognize the unparalleled value and reach it provides over 18 days and nights. We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks,” said Lovinger.

National ad sales for the Winter Olympics have show uneven growth over the past 16 years, from $772 million in 2002 (Salt Lake City) to $831 million in 2006 (Turin), but then down to $809 million in 2010 (Vancouver) before jumping to $977 million in 2014 (Sochi), according to media intelligence from Kantar Media, NY.

According to Lovinger, less than 50% of the audience watch both the Super Bowl and Olympics, which is why 25% of all ad spend comes from companies buying time in  both events.

A significant amount of ad spend comes from top-tier International Olympic Committee partners.

That group includes Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

The boost in ad spend between 2010 and 2014 was due in large part to an increase in NBCU’s coverage, which was 434 hours of linear TV coverage at Vancouver and 539 hours at Sochi.

For the Games in South Korea, NBCUniversal said that for the first time it had more than 2,000 hours of live coverage – 2,400+ hours — which about equaled its coverage of the prior two Winter Games combined: Sochi 1,600+ hours and Vancouver 835 hours.

Some 7,200 ads will air during the 2018 Winter Games, 31% more than in 2014, according to NBCU.

The average coast for a 30-second spot on NBC during the 2006 Winter Games was $93,400, in 2010 $94,300 and in 2014 $112,800, per Kantar.

Opening Ceremony spots trend much higher, with the average cost for a  30-second ad during the 2018 opening ceremony ranging between $544,865 and $665,946, according to research and consulting firm SQAD, NY.

According to a "Winter Games Brand Awareness" poll from YouGov, when asked, “Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?” the leaders were: 1. Coca-Cola 45.4%, 2. Liberty Mutual 25.3%, 3. Samsung 24.5%, 4. NBC 23.7%, 5. Chobani 16.3%, 6. United 14.4% and 7. NBCSN 10.9%.

NBC U Sees Golden Opportunity With Winter Games Coverage

NBCU Doubles-Down On Super Bowl, Winter Games

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