Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Jrue Hill (1)

Friday
Apr262013

NBA Young Stars John Wall, Jrue Holiday, Damien Lillard Get Crazy Quick For Adidas

By Barry Janoff

April 26, 2013: Adidas is launching a campaign featuring a trio of young NBA stars: John Wall, who in January switched from adidas division Reebok, Damian Lillard and Jrue Holiday.

The campaign, "Quick Ain't Fair," supports the release of the Crazyquick basketball shoe. The effort is anchored by a TV spot that hits YouTube this week and is scheduled to break on TV May 1, to air during NBA playoff programming on ABC, TNT, NBA TV and ESPN; as well as on BET.

Support includes Internet and such social media destinations as Twitter and Facebook. Lead agency is 180LA.

Observers are hoping that the trio does not fall prey to what is becoming the equivalent of the EA Sports Madden NFL and Sports Illustrated curses, in which bad things happen to many athletes who have appeared on the cover of those two franchises.

In the case of adidas, lead NBA endorser Derek Rose of the Chicago Bulls missed the entire 2012-13 season after suffering a torn ACL in his left knee in the first round of the 2012 playoffs that required surgery, Dwight Howard of the Los Angeles Lakers had back surgery prior to the current NBA campaign and quarterback Robert Griffin III of the Washington Redskins is rehabilitating surgery due to a torn LCL and ACL in his right knee.

In the commercial, Wall of the Washington Wizards is seen in action in a dimly lit gym along with Holiday of the Philadelphia 76ers and Lillard, who just completed his NBA rookie season with the Portland Trail Blazers.

The action is narrated by rapper A$AS Rocky (Rakim Mayers), who tells a story about watching great young basketball players as his song, "Goldie," plays.

"I wore the Crazyquick throughout the season and I'm happy to have my first big thing with the adidas family," Wall said in a statement. “I'm a big fan of A$AP. He's somebody that has real good music going out. He's a different type of person, a different type of style and it's great to have him narrating this commercial. I think everyone's gonna like it a lot.”

The spot opens with A$AP Rocky rapping and shot of a huge Crazyquick shoe overshadowing a neighborhood, then moves into the gym.

"There was a family of 'Quicks' on my block, a family we all knew," says A$AP Rocky as basketball action unfolds behind him. "I'm talking about John, Damian and that boy Jrue. They had an unfair proof that lived in their shoe. Technological truth made them quicker than you. Their quick was quick. I'm talking about the quickest quick that was ever seen. From outside the gym you could hear the crowd scream. Challenges and challenges brung 'em to the floor. They cut and crossed-over until there wasn't no more . . .  Competition, that is".

As Wall, Holdiay and Lillard continue their action, A$AP Rocky continues his rap. "People keep asking, 'Yo, what's up in that shoe?' First draft pick (Wall, who was selected No. 1 overall in 2010, as well as first round selections Holiday and Lillard), rookie of the year (anticipated for Lillard) and All-Star Games, too (Holiday). Lookin' back on this tale, homie, who even knew that all of that quickness could come from inside of his shoe.Those kicks make these cats rare. And when you're crazy quick, quick ain't fair."

The spot directs viewers to Twitter with #QuickAintFair. (See the full spot here.)

"[Wearing Crazyquick] really helps me because I'm a point guard and I have the faster, quicker guys guarding me," Lillard said in a statement. "So having that first step, you know, being quick and having that burst really helps me get in the paint where I can make plays. It really backs guys up off me. It gives me room for a jump shot because they know I got that quickness and I can get around them. And you know this shoe, this shoe that this commercial was about, it really helps."

The Crazyquick shoe drops May 1 in five colorways and is available for pre-order at adidas.com.

With Derrick Rose Out, John Wall Now In adidas NBA Marketing Spotlight

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