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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Dec162016

For NBA Xmas Campaign, Star Players Sing 'The Most Dunktastic Time of the Year' 

By Barry Janoff

Originally Published In MediaPost

December 16, 2016: NBA players can pass, shoot, dunk, dribble and score points.

But can they sing?

Several NBA stars are put to the test in a multi-platform campaign, "The Most Dunktastic Time of the Year," to support the league’s five-game schedule on Christmas Day (ABC and ESPN).

In a lead spot, Blake Griffin, Carmelo Anthony, Zach Levine, Kevin Love, Dwyane Wade, Draymond Green, Victor Oladipo and D’Angelo Russell sing new words to "The Most Wonderful Time of the Year," a holiday classic made famous by Andy Williams.

Some of the players can carry a tune. None will make it to The Voice.

"It’s the most dunktastic time of the year,: Griffin, wearing a Santa hat, croons as he sits behind a piano. The others continue, “Behind-the-back-passes/While driving through traffic/Taking the ball to the hole/Slam dunks we’ll be making/Shot blocks so amazing/And three-pointers from the first row.”

A choir, comprised of fans outfitted in NBA holiday gear, chimes, “It’s the most dunktastic time of the year.”

The San Antonio Spurs mascot, The Coyote, even has a cameo. (See the full spot here.)

"The Most Dunktastic Time of the Year" will break tonight (Dec. 16) during NBA games on ESPN, then go into rotation through the holidays on TNT, NBA TV, NBA.com, BET, VH1 and elsewhere.

The spot, as well as a companion blooper reel — which shows the players even more off-key, missing cues and dropping props — will live on social media including YouTube, Facebook, Twitter and Instagram.

The NBA will also post the spots on its international Web sites.

According to the NBA, "Sometimes there is so much good NBA basketball on TV that you can't help but break into song. This Christmas, the NBA has gift-wrapped five of the season's best match-ups into one action-packed day. With the help of our players and dozens of fans, the NBA has put its own spin on the classic 'The Most Dunktastic Time of the Year.'"

To help further spread the word about it’s Christmas Day schedule, an app from Musical.ly will enable people to lip-sync to the song while watching a clip from the TV spot.

The NBA will hit the streets with carolers in New York and other cities, singing "The Most Dunktastic Time of the Year." The NBA Store in NY will have "Dunktastic" activation beginning today.

Lead agency is The Marketing Arm, New York.

Separately, ESPN has been running a series of spots promoting the NBA Christmas schedule on ESPN and sibling ABC starring "NBA Commissioner" Santa Claus, via Wieden+Kennedy, New York.

In one spot, Santa gets a FaceTime from Kristaps Porzingis of the New York Knicks, a native of Latvia. But Santa can only say, "Hello, Kristaps," in that language and is clueless when Porzingis, thinking Santa knows much more, begins a conversation in Latvian. In "Rookie Commissioner," while being interviewed, he answers the burning question: "Who looks better in red velvet — you or Russell Westbrook?"

In another, Santa is wearing "Headphones," dancing to to a music track, which turns out to be a loop of bells jingling, which he wants to send to Russell Westbrook. In another, he gets a call from Golden State Warriors head coach Steve Kerr — "He has everything! What could he want?" Santa asks a nearby helper. Kerr, it turns out, wants a new clipboard, a reference to the one he smashed during Game 1 of the NBA Finals last season.

NBA partners are also in on the action. Special Xmas jerseys, sweatshirts, T-shirts and hats are available from adidas; Xmas NBA socks are from Stance.

The NBA has found a nice ratings home on Dec. 25, with this year marking the 14th time it has scheduled five games for national TV on Christmas.

Last year, a 2015 NBA Finals rematch from the previous June between the Golden State Warriors and Cleveland Cavaliers averaged almost 11 million viewers, "the most-watched Christmas game in four years," according to the league.

Overall, the Christmas 2015 five-game schedule was up 6% in viewership over 2014 on ESPN and ABC.

NBA Christmas Day Schedule (ET)
• Noon: Boston Celtics at New York Knicks ESPN
• 2:30 PM: Golden State Warriors at Cleveland Cavaliers ABC
• 5 PM: Chicago Bulls at San Antonio Spurs ABC
• 8 PM: Minnesota Timberwolves at Oklahoma City Thunder ESPN
• 10:30 PM: Los Angeles Clippers at Los Angeles Lakers ESPN

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