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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep122017

Warriors Patch Into Ad Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

By Barry Janoff

September 12, 2017: The motto for the Golden State Warriors is "Strength In Numbers."

Having won two of the past three NBA championships, the team is now putting their mantra to use in another area.

The Warriors today unveiled a multi-year partnership with international Internet services provider Rakuten, Inc. that includes placing the Rakuten logo on all Warriors jerseys beginning with the upcoming 2017-18 NBA season.

Financial terms were not disclosed. Industry analysts put the deal at $20 million annually for three years, doubling the estimated $10 million annual deal that the Cleveland Cavaliers signed with Goodyear.

The "exposure value" for this team via TV and other media could initially hit $37 million per year, according to Apex Marketing Group.

The Warriors host the Houston Rockets on NBA Opening Night (Oct. 17), to be televised nationally on TNT.

The Warriors had four of the top 11 best-selling jerseys in the NBA from April through the championship run in June, according to the league, lead by Stephen Curry, who has had the league’s No. 1 selling jersey dating back to April 2016; followed by Kevin Durant (No. 3), Klay Thompson (No.10) and Draymond Green (No. 11).

The Warriors were also No. 1 in sales of team merchandise during that period.

The alliance was officially unveiled during a press conference that included team owner Peter Gruber, Warriors president and COO Rick Welts, Rakuten Inc. founder and CEO Hiroshi "Mickey" Mikitani, Warriors CMO Chip Bowers and players Green and Andre Iguodala.

The league now has 14 teams with jersey patch deals.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The Boston Celtics have a jersey logo deal with GE estimated at $8 million annually. The others fall in the $4-$5 million range per year.

"Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization," said Welts. "We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe."
 
Founded in Tokyo in 1997, Rakuten said its services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona (pictured below), which, like the new NBA jerseys, is via a deal with Nike.

For its investment, Rakuten is getting much more than high visibility on the jerseys of some of the best-known players in the league.

As part of the partnership agreement, Rakuten will also become the official e-commerce partner, official VOD partner and official affiliate marketing partner for the Warriors.

In addition, Rakuten Group company Ebates, a leading membership-based online cash-back site in the U.S., becomes the Warriors official shopping rewards partner, Rakuten Viber global mobile voice messaging service is the official IM and calling app partner and Rakuten Kobo eReaders will become the official e-reader partner for the defending NBA champs.

The Rakuten partnership also includes entitlement to the Warriors practice facility, renamed the Rakuten Performance Center, along with a "significant representation with the Warriors traveling party and additional sales and marketing elements including in-arena signage, digital, social and radio."

According to Mikitani, "We are thrilled to partner with the Golden State Warriors, one of the most successful organizations in sports today and one that shares our passion for positivity, teamwork and optimism.

"Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more beautiful game through a distinct style of unselfish, teamwork-oriented play."

Rakuten’s professional sport portfolio also includes ownership of Japan’s Vissel Kobe soccer club and Tohoku Rakuten Golden Eagles baseball team.

Teams with jersey patch deals now include Atlanta Hawks (Shareware), Boston Celtics (GE), Brooklyn Nets (Infor), Cleveland Cavaliers (Goodyear), Denver Nuggets (Western Union) Detroit Pistons (Flagstaff Bank), Golden State Warriors (Rakuten), Milwaukee Bucks (Harley Davidson) Minnesota Timberwolves (Fitbit), Orlando Magic (Disney World), Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Toronto Raptors (Sun Life) and the Utah Jazz (Qualtrics).

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side, with Nike taking over from adidas as the league's official on-court uniform provider.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

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Milwaukee Bucks Ride With Harley-Davidson

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