Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Mar272018

When NBA Action Gets Intense, New League Pass Plan Will Let You Pay To Stay

By Barry Janoff

March 27, 2018: If you want to just watch the parts of NFL games in which teams are nearing the goal line, you can turn in to NFL RedZone.

Beginning next season, if you want to just watch the fourth quarter of an intense basketball game in which the action is either on a crescendo pace or likely to end with a player or team making league history, the NBA has a plan for you.

Stating that "We are giving the fans what they want,” the NBA and media partner Turner Sports have unveiled a strategy under which people can pay to watch portions of a live out-of-market game on NBA League Pass at a price much lower than current full-game and package plans.

The plan would be conducted via NBA Digital, operated by the NBA and Turner, through which NBA League Pass would offer an “innovative, first-of-its-kind experience” that allows people to purchase and watch parts of live NBA games in-progress at a reduced cost as compared to paying to watch an entire game.

The new NBA League Pass offering would provide fans with real-time access to live NBA action including “pivotal match-ups, record-setting performances and incredible comebacks.”

“With this huge social media platform that we have, you can be on Facebook. Twitter, Instagram, Snapchat, and you see that James Harden is going for 60 points, and you may not be watching the Houston Rockets game, but now it’s the fourth quarter and you want to see how many points he scores,” Adam Silver, commissioner for the NBA, said during a media event in New York to unveil the concept.

“Or if Stephon Curry is going for a record, or Russell Westbrook is going for another triple-double, with a micro-transaction, you can get a portion of that game.

“For us, it was really a matter of bringing the fans what they want.”

The new offering will be available for all NBA League Pass games beginning with the 2018-19 regular season via the NBA App and NBA.com.

Turner also introduced “Bleacher Report Live” as its new live sports streaming service, which will offer the new NBA League Pass concept as part of its platform.

“This is one of the most innovative ideas that has come out in some time: Consumers, fans can actually purchase portions of an NBA game at a reduced price,” said David Levy, president for Tuner Sports.

According to Silver, “People can still get full games at $7, although we are still experimenting with pricing, but the idea, to take page from the virtual world of video games, where there are micro-transactions, now people can watch portions of a game most important to them and when it is convenient for them.

“Let’s say a game starts at 7:30 and they know they’re free for 15 minutes and interested in watching a portion of a live NBA game. It might not be a fair consumer proposition that a fan needs to pay $7 when they know they only have time to watch five or 10 minutes of a game,” said Silver.

Additional details on the new product feature and pricing will be shared at a later date.

NBA League Pass currently offers people a full array of options including a traditional, comprehensive full-season package, along with NBA League Pass Premium, Team Pass and Single Game.

“But if a fan only has time to watch five or ten minutes of a game, it may not feel like a fair proposition to pay $7 for the entire game,” said Silver. “Under this notion of micro-transactions, let’s sell the fans what they want.

“This is one of the most innovative ideas that has come out in some time: Consumers can actually purchase portions of an NBA game at a reduced price."

“We are experimenting with pricing, but the notion is that, let’s say for 99¢, you can get five or ten minutes of a game, then pay again if you can come back later in the game,” said Silver.

According to Levy, “We believe in that. We send out alerts on Bleacher Report if there is a close game. Now you can go to B/R Live and get it.

“The distribution of content continues to evolve and Turner has invested in creating and delivering premium, multi-platform experiences including our soon-to-be-launched B/R Live sports streaming service,” said Levy.

Levy said that Turner’s long-standing partnership with the NBA “has been led by a shared vision to provide fans with the most engaging experiences that match a wide variety of viewing preferences. This is a game-changing initiative to provide fans with personalized access to premium NBA content.

“From games on TNT and NBA TV or the volume of out-of-market games through NBA League Pass, to the defining moments of a thrilling matchup with a compelling story arc, we’ll have it covered,” said Levy.

“This offering is a new and exciting way for fans to experience live NBA action," said Silver. "Turner Sports shares our commitment to innovation and to making our games even more accessible.”

Back to Home Page