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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb142014

Kumho Tire, Already Driving Heat, Lakers, Now First Official Tire Of NBA, D-League

By Barry Janoff

February 13, 2014: Kumho Tire already lists on its sports marketing roster the likes of LeBron James, Kobe Bryant, Dwyane Wade and Chris Bosh.

But the company is now adding such stars as Kevin Durant, Kevin Love, Tim Duncan, Chris Paul, Blake Griffin and the rest of the NBA universe.

Kumho and the NBA have signed a multi-year marketing deal that makes Kumho the official tire of the NBA and NBA Development League in the U.S. and South Korea.

This is the first official league-wide tire partnership for the NBA and D-League and is Kumho Tire’s first partnership with a U.S. sports league. It also is the first major deal signed under the watch of new commissioner Adam Silver.

Financial terms were not disclosed.

Kumho Tire, headquartered in South Korea and with U.S. operations based in Rancho Cucamonga, Calif., has alliances with the two-time defending champion Miami Heat and the Los Angeles Lakers.

The company also has pacts with the NFL's New York Jets and Buffalo Bills and the USC Trojans.

“Kumho Tire has most recently spent our efforts on building an even stronger foundation with our industry partners," Harry Choi, president and CEO for Kumho Tire North America, said in a statement. "We are confident this partnership with the NBA will showcase a new leaf for Kumho Tire that we are here to be aggressive competitors, supportive industry partners to our dealers and distributors, as well as a high-quality and recognizable brand amongst consumers. We look forward to the exponential gain both our companies will obtain through this new venture.”

“Kumho Tire is a global brand, and we are looking forward to creating programs that will engage fans of both the NBA and NBA D-League."

The official tire of both the NFL and NHL is Bridgestone. Sibling Firestone is the official tire of MLB and the IZOD Indy Racing Series. Goodyear is the official tire of Nascar. Continental Tires is the official tire of Major League Soccer.

As part of its partnership, Kumho Tire said it would have branding opportunities during NBA All-Star Weekend in New Orleans this weekend, Among them, Kumho Tire, will be the presenting partner of the NBA FIT Court at NBA All-Star Jam Session.

Kumho said it is in the process of developing NBA-related marketing creative. It will receive exposure through courtside signage throughout the second half of the current season

During the NBA Playoffs, Kumho Tire will present the “NBA Playoffs Playbacks” series on NBA TV, which will replay the exciting and compelling match-ups from the playoffs in a condensed 60-minute format.

Kumho's activation in the D-League will include presenting partner of the NBA D-League All-Star Game, which is part of the NBA's All-Star Weekend; jersey-front sponsorship of the All-Star Game uniforms; branding on-court, courtside, on pole pads and stanchions; and integration across D-League social and digital media assets.

According to Emilio Collins, NBA svp-global marketing partnerships for the NBA, “Kumho Tire is a global brand, and we are looking forward to creating programs that will engage fans of both the NBA and NBA D-League through new themed advertising, custom content, and activities at marquee league events throughout the season."

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