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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb142014

Kumho Tire, Already Driving Heat, Lakers, Now First Official Tire Of NBA, D-League

By Barry Janoff

February 13, 2014: Kumho Tire already lists on its sports marketing roster the likes of LeBron James, Kobe Bryant, Dwyane Wade and Chris Bosh.

But the company is now adding such stars as Kevin Durant, Kevin Love, Tim Duncan, Chris Paul, Blake Griffin and the rest of the NBA universe.

Kumho and the NBA have signed a multi-year marketing deal that makes Kumho the official tire of the NBA and NBA Development League in the U.S. and South Korea.

This is the first official league-wide tire partnership for the NBA and D-League and is Kumho Tire’s first partnership with a U.S. sports league. It also is the first major deal signed under the watch of new commissioner Adam Silver.

Financial terms were not disclosed.

Kumho Tire, headquartered in South Korea and with U.S. operations based in Rancho Cucamonga, Calif., has alliances with the two-time defending champion Miami Heat and the Los Angeles Lakers.

The company also has pacts with the NFL's New York Jets and Buffalo Bills and the USC Trojans.

“Kumho Tire has most recently spent our efforts on building an even stronger foundation with our industry partners," Harry Choi, president and CEO for Kumho Tire North America, said in a statement. "We are confident this partnership with the NBA will showcase a new leaf for Kumho Tire that we are here to be aggressive competitors, supportive industry partners to our dealers and distributors, as well as a high-quality and recognizable brand amongst consumers. We look forward to the exponential gain both our companies will obtain through this new venture.”

“Kumho Tire is a global brand, and we are looking forward to creating programs that will engage fans of both the NBA and NBA D-League."

The official tire of both the NFL and NHL is Bridgestone. Sibling Firestone is the official tire of MLB and the IZOD Indy Racing Series. Goodyear is the official tire of Nascar. Continental Tires is the official tire of Major League Soccer.

As part of its partnership, Kumho Tire said it would have branding opportunities during NBA All-Star Weekend in New Orleans this weekend, Among them, Kumho Tire, will be the presenting partner of the NBA FIT Court at NBA All-Star Jam Session.

Kumho said it is in the process of developing NBA-related marketing creative. It will receive exposure through courtside signage throughout the second half of the current season

During the NBA Playoffs, Kumho Tire will present the “NBA Playoffs Playbacks” series on NBA TV, which will replay the exciting and compelling match-ups from the playoffs in a condensed 60-minute format.

Kumho's activation in the D-League will include presenting partner of the NBA D-League All-Star Game, which is part of the NBA's All-Star Weekend; jersey-front sponsorship of the All-Star Game uniforms; branding on-court, courtside, on pole pads and stanchions; and integration across D-League social and digital media assets.

According to Emilio Collins, NBA svp-global marketing partnerships for the NBA, “Kumho Tire is a global brand, and we are looking forward to creating programs that will engage fans of both the NBA and NBA D-League through new themed advertising, custom content, and activities at marquee league events throughout the season."

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